Optimizing your business time on Facebook can be a challenge. Because, let’s all admit it: it’s way too easy to get distracted by cute kitten videos and suddenly realize we’ve lost an hour (or more)! But there are several built-in features to help organize your News Feed and save time when you’re using the site for business.
Three Built-In Features to organize your News Feed when using Facebook for business:
If you want to know when a Page or Persons posts a new status update, then, you can turn on Notifications and you’ll be notified through the “world” icon just like you are notified when someone likes or comments on your status updates.
For Personal Profiles, you can do this from your News Feed whenever you see a post from them. Simply hover on their name on the post, then hover on the “Friends” box (on desktop) and choose to turn on Notifications for that person. You can also go to anyone’s Personal Profile and hover on the Friends box in their Cover Photo.
For Pages, go to the Page, and hover on the Like box (on desktop). On mobile, go to the Page and click on the more buttons ( … ). Then you can turn Notifications On or Off. If you want to get notifications for specific types of page posts, then click on the pencil icon.
A new screen pops up where you can edit specific Notifications (type of content, Live-streaming, Events, etc).
Learn more about Notifications on Facebook’s Help Center: https://www.facebook.com/help/notifications
Note to Marketers: if you suggest that Fans/Followers opt-in for your notifications, keep in mind the number of times you post each day. If you post frequently, you may run the risk of irritating Fans/Followers with constant notifications from you/your page.
Facebook Interest Lists are one of my favorite tools for organizing Pages and people. You create a Facebook Interest List as a way to sort through the “clutter” on Facebook, and add Pages and Profiles to it.
Interest Lists can be private or public. Public lists give other users the option to subscribe to them.
Once you’ve created the Interest List, you simply click on it in your left navigation menu (desktop) or the More icon (mobile) and all you see in your News Feed are the posts from the accounts on the List.
Interest Lists are an easy way to see what’s most important to you or to curate content. Go to https://www.facebook.com/bookmarks/interests to create your own Interest Lists or subscribe to public Lists other users have already created.
Your Interests (Lists) will appear on your desktop left navigation tab (you can move them into your Favorites section so they appear in the More section on Mobile).
Interest Lists automatically show updates chronologically, rather than the top stories results of Facebook’s algorithm.
Note: if you want to see all status updates chronologically (not just those on Interest Lists) on desktop only, you can change a setting – see screenshot below:
Step #1: Click on the drop down menu option to the right of News Feed.
Step #2: Click on Most Recent for chronological updates.
You may have to repeat these steps the next time you log into Facebook, but it’s a quick and easy process to make sure you are seeing “real-time” updates on your News Feed.
Note to Marketers: You can suggest that your Page’s Fans add your page to one of their Interest Lists. Or you can create a list based on topics that they would find useful and then share the URL with your Fans. Make sure to add your own Page to this List (if relevant to the topic), so Fans can easily see your updates too.
“See First” Feature
A third option is the See First feature. Maybe there are a few people/pages that you want to give top priority to, so you can choose the See First option for their accounts.
You’ll find this option on the Notifications screen, as outlined in #1. This setting is on a Default option, which means the profile or page’s posts are subject to Facebook’s algorithms.
But if you opt in to See (them) First, a person or page’s posts will appear at the top of your News feed before any other posts.
Note to Marketers: Since this option actually re-arranges a user’s News Feed (by placing a “See First” account’s post at the top), it would give your posts a better chance of being seen…but, make sure your posts offer valuable information before suggesting Fans do this.
You can experiment with each (or all) of these options to see how much better they make your Facebook experience. Let me know if you have questions!