You may already have a Pinterest account for business where you showcase your products, services, and blog posts. But you can also use Pinterest boards for personal branding, where you show a little bit more about you as a “person” through topics you’re interested in or passionate about.
To show a little bit more about you, add a few boards that are not directly related to your business. Use them to round out your personal brand with lifestyle themes. This may give your followers and target audience another way to connect with you.
For example, my Terry League Pinterest account is a business account. But I have several boards that don’t relate directly to my social media business. Here are 3 of my more “personal” boards:
My Quotes & Inspiration board shares some of my favorite quotes (you probably know by now that I’m kind of a nut about motivational quotes! 🙂 )
I have a Home Office Help & Décor board for inspiration when it comes to organizing and decorating a home office.
My College Dorm Ideas board has a few of my most re-pinned Pins (one Pin has been shared over 1,000 times!). This board started out as my own collection of useful links and resources when one of my daughters was preparing for her move to college. I never guessed it would get so much traffic! But it serves a common need for a lot of parents and college students: how to find great deals and ideas for living in a college dorm.
These 3 boards won’t necessarily drive traffic directly to one of my business sites, but they do give people a look at some other areas of interest to me.
You may find it fun (and rewarding) to create a board based on one of your interests or passions. To make it even more appealing, try creating a community board – where you invite others to add Pins on the chosen topic.
To create a community board:
1. Add a new board to your Pinterest account and make sure it is set to “public”.
2. Then Edit the board and in the section “Who can add Pins?” you’ll be able to enter other users by username or email address.
Note: before creating a community board, make sure you have time to monitor it and respond to questions/requests for invites. You want the board to reflect positively on your personal brand, so you need to keep it free from spam and unrelated content.
So if you want to show a little bit more about you and your interests, try this Pinterest tip for creating some lifestyle or passion boards. And then periodically share the link to your lifestyle boards on your social media and websites.
Do you have a favorite board that shows a little more about you? Share the link to your board in a comment below, or stop by my Facebook page (click here) and share the link in a comment on the post there.
Top photo credit (derived from): sridharan01 via photopin cc