Weekly Resources: 2020 Holiday Strategies for Today’s Consumers
Holiday shopping strategies will need to be adjusted due to the pandemic and changes in consumer behavior.
There are a few helpful holiday resources on this week’s list, plus some updates from Facebook and LinkedIn.
And for some peace of mind, make sure you check out resource #5.
Click on each title to see the article.
(1) 2020 Holiday Strategies to Adapt to the Changing Consumer Insights
Business to Community site
This in-depth article advises businesses to shape your holiday marketing strategy by understanding consumer behavior, especially as it’s been affected during the pandemic.
Several consumer insights (from Google) are shared, as well as 2020 holiday trends.
Plus you’ll see some tips for marketing with examples of big brands’ strategies.
(2) Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns
Social Media Today
New tips for holiday marketing plus a business “hub” rolled out from Pinterest this week.
(3) Facebook’s Removing its Restrictions on Text Content in Facebook Ad Images
Social Media Today
This update is good news for Facebook advertisers who no longer have to check that the text on their ads is 20% or less of the images.
(4) LinkedIn launches Stories, plus Zoom, BlueJeans and Teams video integrations as part of a wider redesign
TechCrunch
Check out the article to learn more about a few big changes coming to LinkedIn.
(5) You’re in a war. You don’t have to be remarkable right now
Mark Schaefer
This is a valuable post for all of us right now. Everyone is struggling in some way because of the pandemic.
And the last thing we need to place on ourselves is extra stress with unrealistic expectations…surviving the pandemic or the “war” is remarkable in itself.
Read it and let me know if it helps take some self-imposed pressure off of you and your current situation.
Have questions about any of the resources shared here? Or do you want to talk about a social media strategy for your small business or brand?
Contact me for a free consultation and I look forward to connecting with you!
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