Facebook Holiday Marketing Help | Weekly Resources

Weekly Resources: Holiday Marketing Help from Facebook

Are you a small business owner with a Facebook page or Instagram business account?

Facebook is offering some holiday marketing help for you. The platform is launching a variety of resources for small businesses in their “Season of Support”: free training, resources, shopping tools, and helpful insights.

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2020 Holiday Strategies to Adapt to the Changing Consumer Insights | Weekly Resources

Weekly Resources: 2020 Holiday Strategies for Today’s Consumers

Holiday shopping strategies will need to be adjusted due to the pandemic and changes in consumer behavior.

There are a few helpful holiday resources on this week’s list, plus some updates from Facebook and LinkedIn.

And for some peace of mind, make sure you check out resource #5.

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People Want More Positive Content (during the pandemic) | Weekly Resources

Weekly Resources: During the pandemic, people want more positive, helpful content

It shouldn’t be surprising that after months of negative events and news (mostly thanks to the pandemic), people want to see more positive content from brands.

Two resources in this week’s post help break down the data.

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Mobile Technology and Today’s Consumer (in a pandemic) | Weekly Resources

Weekly Resources: Mobile Technology and Today’s Consumer

As consumers, I’m sure we all have been using our phones more to connect with businesses during the pandemic.

But as a business owner, you may want to consider integrating more mobile communication technology into your strategies.

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