22 Ideas for Connecting with Your Audience | Weekly Resources
How can you develop a strong connection with your target audience? It can be a challenge in today’s noisy online world.
Get some great ideas from this week’s top resource, plus check out the other helpful articles in this post.
Content Marketing Institute
Connecting with your audience is a major goal of content marketing.
So check out these helpful tips from experts from Content Marketing World 2021:
Asking and answering questions, empathy and mindset, working/gathering together (virtual and in-person), and many more.
Entrepreneur magazine
This article shares some very interesting research on better communication skills.
The 7%-38%-55% Rule from Dr. Albert Mehrabian’s research:
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- word-choice accounts for only 7% of conveying a message
- 38% of communication is vocal, focused on tonality (think shouting versus whispering)
- 55% of communication is physical, focused on physiology (aka body language)
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Social Media Today
Learn more about how the search algorithms work on Instagram, and use this information when planning your content strategy.
Introducing Ads in the Instagram Shop Tab
Instagram blog
The new ads will appear as tiles on the Instagram Shop tab home page.
Instagram is Retiring the Swipe-Up [Links]
The Verge
“Instead of the swipe-up link, Instagram says people will be able to use link stickers, which are exactly as they sound: tappable stickers in stories that take people to external websites.”
Facebook Messenger
Messenger celebrates 10 years (!) by rolling out ten new product features (not all are available yet).
Forbes
Check out some interesting stats in this article:
(1) Who Shops on Social Platforms: 23% of Baby Boomers, 77% of Millennials and Gen Z.
(2) About 2/3 of shoppers surveyed use social media as part of their shopping strategy.
YouTube is on top, with half of the shoppers saying they turn to content on the platform to research their purchases. Facebook and Instagram follow closely behind.
(3) Shoppers turn to YouTube, Facebook and Pinterest at the beginning of their shopping process (when they’re looking for hard facts or general inspiration).
Then, they move to Twitter and Snapchat closer to purchasing and look for dialogue to validate their final choices.
Weekly Inspiration
Desires and wishes don’t lead to success. Plans and efforts do. Create a vision, chalk out an action plan, put in your best efforts and give yourself a headstart in achieving your dreams. ~Roopleen
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
