AI in Marketing – Resources, Tips, and Tools
In the fast-paced world of digital marketing, staying ahead of the competition is crucial. AI is a game-changer for marketers and businesses, offering a wide range of benefits.
From improving customer targeting and personalization to automating tedious tasks, AI is an invaluable tool that can revolutionize your marketing efforts.
If AI (Artificial Intelligence) is something you’re not familiar with, but now wonder if it’s something you need to embrace, then this list of helpful resources is for you!
See each section below for resources – I’ll update this post with more resources as I find them.
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- AI Guides
- Trends
- Tools
- Tips
1. AI Guides
What is AI marketing—and how can you leverage it?
Zapier blog
Why should you learn how to use AI in your marketing?
“…if you don’t integrate AI into your digital marketing efforts, there’s a good chance your competition will leave you in the dust.”
4 reasons to integrate AI into your marketing:
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- Saves time
- Refines your personas
- Sparks creativity
- Increases customer satisfaction
AI Marketing — The Complete Guide
Hubspot
AI for Business: Use Cases and Trends
Social Media Examiner
6 Ways Social Media Marketers Should Be Using AI
There are six basic ways for marketers to use generative artificial intelligence. Each of these use cases can help you increase efficiency and make more time for creativity.
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- Generation
- Extraction
- Summarization
- Rewriting
- Question-answering
- Classification
2. Trends
Keeping up with trends is always a part of a digital marketing strategy, and this resource shares AI trends for this year:
20+ Top AI Trends to Leverage for Unbeatable Growth in 2023
Smart Blogger
3. Tools
The list of AI tools may seem overwhelming but these resources can help you decide which ones to use in your business.
5 Free AI Tools That Can Take Your Content to the Next Level
Entrepreneur
Top 10 Free AI Marketing Tools and Apps to Scale Your Business
Influencer Marketing Hub
BIGLIST: 100+ Generative AI Tools For B2B Marketers
Top Rank Marketing
35 Recommended AI Tools for Business
Neal Schaffer
What is ChatGPT and why does it matter? Here’s what you need to know
ZDNet
32 ChatGPT Tips for Beginners in 2023! (Become a PRO!)
AI Foundations
4. Tips
Get some helpful insight and tips from marketing leaders in the following resources.
A radical idea about AI and marketing
Mark Schaefer
AI will come to us: in almost every case, making every task easier, faster, more creative, and more efficient.
44.5% of US workers are already using ChatGPT in the workplace, according to Deutsche Bank (33.1% in the UK).
Here is a perfect example of Mark’s theory: Wix has brought AI into their website-building platform.
Wix AI Site Generator Creates Entire Website: Images, Text – Everything
Search Engine Journal
And more on the Wix blog:
To our users, my thoughts on AI: past, present and future
Wix blog
More examples of how AI is being brought into platforms and/or services:
How to Make Better TikTok Ads: TikTok AI Script Generator
Social Media Examiner
How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing
HubSpot blog
Do you have any other helpful resources on AI for marketers to share?
Let me know!
I’ll update this post with other resources as I find them.
Overall, AI empowers marketers with advanced tools and capabilities to enhance their efficiency, make smarter decisions, and deliver more meaningful and relevant experiences to their target audience.
Embracing AI will ultimately lead to improved marketing performance and business success.
