Best Times to Post On Instagram | Weekly Resources: Digital Marketing Must-Reads
When is the best time to post on Instagram? While there is no formula that fits all businesses, this week’s top resource gives you a starting point and some helpful tips.
Check it out, along with the other must-reads from the week.
Neal Schaffer
If you want a better chance for your content to be seen and engaged with, then you’ll want to figure out when your followers are most active.
This in-depth article offers a starting point for your strategy: basic background data on popular times, plus specific results from top third-party tools and platforms.
But you’ll also want to check out your own account’s Insights which you can find on the App. Go to the Audience tab on Insights (through your Professional Dashboard or Insights Tab in the profile menu).
You can check out your audience’s “Most Active Times” by hours and days, which will help give you a starting point for your content strategy.
Have questions about finding this data? Let me know.
One way to get more people to see your content who aren’t following you is through hashtags.
Use hashtags that relate to your target audience and develop a list of go-to hashtags for your content.
Learn more about hashtags in this post: How to Use Hashtags in your Personal Branding Strategy
Facebook | Instagram
Instagram has launched some new tools to help users deal with abusive comments and messages.
New features:
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- The ability for people to limit comments and Direct Message requests during spikes of increased attention
- Stronger warnings when people try to post potentially offensive comments
- The global rollout of Hidden Words feature, which allows people to filter abusive DM requests
Social Media Today
If you’re looking to optimize your video marketing efforts, check out these insights from Facebook.
There is a helpful infographic in the article (from the original report) that shares best practices for video content.
You can now conduct video meetings on LinkedIn. Learn more about this new feature in the article from LinkedIn Engineering.
Is this something you see yourself using?
Marketing Insider Group
The pandemic certainly brought feelings of uncertainty to our small businesses. But we still need to set business and marketing goals to continue moving forward.
Get some great tips in this article on setting goals, no matter what is going on outside of your business.
Weekly Inspiration
Stop being afraid of what could go wrong, and start being excited for what could go right ― Tony Robbins
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
