Weekly Resources: Holiday Marketing Help from Facebook
Are you a small business owner with a Facebook page or Instagram business account?
Facebook is offering some holiday marketing help for you. The platform is launching a variety of resources for small businesses in their “Season of Support”: free training, resources, shopping tools, and helpful insights.
Learn more in this post, and check out the other helpful resources and updates I’ve found for you this week.
(1) Introducing a Season of Support: Holiday Marketing Resources for Your Business
Facebook for Business
Facebook’s “Season of Support” hub offers free training, resources, and special discounts for business owners.
You can also check out several new shopping features rolling out on Instagram and Facebook.
Learn more about:
- Discount Feature for Facebook Shops
- Instagram Ads with product tags
- Shopping Engagement Custom Audiences
- Free training courses that are 10 minutes or less
- Consumer insights on holiday shopping
What do you think? Will you be trying any of the free training classes?
(2) Facebook Shares New Report on the Rise of ‘Mindful Wellness’ and What it Means for Marketers
Social Media Today
The pandemic has brought about many changes in our daily lives, including a bigger focus on mental health.
Your holiday marketing strategy may also benefit from learning more about consumers’ expanded interests in mindful wellness.
Check out the free report on Mindful Wellness and consider how to adjust your messaging and marketing.
Part of the trends in mental health and wellness include the sense of belonging people are getting from digital groups and networking.
Facebook shares some insights on Groups here: Facebook Releases New Insights on Groups Usage During COVID-19
(3) Facebook & Instagram Drop Support For WordPress Embeds
Search Engine Journal
If you’ve put any of your Facebook and Instagram content on your WordPress site as an embed, then this change will have a major impact on your website.
Learn more in the article above and then check out this post for a free plugin to fix the issue:
How to Fix the Facebook and Instagram oEmbed Issue in WordPress
(4) LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages
LinkedIn continues to roll out new features (have you tried the platform’s version of “Stories” yet?) and this article highlights a few recent ones.
(5) Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options
Google Analytics gets some updates so check out this article for more information.
On a Positive Note:
So many things we read and see on social media focus on the negative, scary, and dangerous things in the world.
It’s always good to share something positive, especially as we’re all facing some type of challenge this year…
Check out the 8 positive stories in this article: 8 Positive Social Media Stories That Will Make Your Day
Share any others you’ve found on my Facebook page.
Positive thinking will let you do everything better than negative thinking will. ~Zig Ziglar
That’s it for this week’s post! Let me know if you have any questions about any of the resources shared here.
