Facebook’s New Business Connection Tools | Weekly Resources
As small business owners prepare for the upcoming Holiday Season, Facebook and Instagram are rolling out new features to help.
Check out these helpful resources below.
1. Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion
Social Media Today
Facebook is launching quite a few new features for businesses, so check out the post to learn more about each of them.
But in summary, Facebook wants to provide:
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- A specific focus on personalized messaging
- Improved business discovery
- New management options to better facilitate business activity and reach
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If you are using Facebook’s Business Suite for your page(s), then you’ll be interested to learn more about new email and messaging capabilities (including sending re-marketing emails) and a new File Manager option, which will make it easier to manage your Facebook content through the app.
Are you using Business Suite? I have been for several months and find that it saves time and helps organize Facebook and Instagram content.
Let me know if you have questions!
2. Instagram Shopping Guide and Best Practices for the Holiday Season
Instagram blog
If you’re planning on using Instagram for sales this Holiday Season, check out their new guide and resources to help you optimize the platform.
3. Building Community and Fostering Loyalty with Live Shopping
Facebook for Business
Facebook has shared some helpful tips and resources for selling on your Live videos, so you have another option to consider in your holiday shopping strategy.
4. Helping You Grow and Deepen Your Community Engagement
New features for Company Pages include long-form posts, LinkedIn Live Events, and better Ad Performance Measurement Options.
Weekly Inspiration
Success comes to those who hustle wisely. K.A. Jordan
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
