Weekly Resources: Mobile Technology and Today’s Consumer
As consumers, I’m sure we all have been using our phones more to connect with businesses during the pandemic.
But as a business owner, you may want to consider integrating more mobile communication technology into your strategies.
Learn more about some interesting statistics on mobile technology this week, and then check out some other helpful resources and updates.
Click on each title to see the article.
(1) Mobile Technology and Today’s Consumer
Small Business Trends
The pandemic changed many of our normal interactions with businesses:
- Curbside pickups
- Contact-less appointments
- Telehealth
- Virtual meetings or tours
- Online shopping (even more than previous years)
As a result, consumers’ interactions with businesses through mobile technology has surely increased as well.
This article and Infographic share some very interesting statistics on mobile tech and make the case for small business owners to get on board the messaging trends.
Are you using messaging and texting more in your business communication?
(2) How to avoid the pandemic “doom loop” for your business
Schaefer Marketing Solutions
Learn more about the “doom loop” and how to avoid it.
Doom Loop: “When a company faces a crisis, it reacts without discipline, grasping at any fad or new direction, only to experience more disappointment.”
Better Strategy: React and make adjustments to any crisis, but don’t abandon a proven strategy for short-term gains.
(3) Running Your Business In Just 3 Hours a Night
Entrepreneur
Are you trying to start a side business while working full-time?
Or are you trying to manage your current small business from home with a family?
Either way, the tips in this article will help you focus and stay on track.
(4) Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels Trend Insights
What do you think of Instagram’s Reels? Well whether you love them or hate them, it sounds like we’re going to see a lot more of them in our main feed…
(5) Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content
If you’re using Pinterest for business or you just want to understand more about why things show up in your Home Feed, check out this update from the platform.
Weekly Inspiration:
“When you recover or discover something that nourishes your soul and brings joy, care enough about yourself to make room for it in your life.”
Jean Shinoda Bolen
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