Are you using your Facebook Personal Profile in the correct way? According to Facebook’s terms of service, you cannot use a Personal Profile to conduct business on the platform.
It appears that as a way to possibly reduce business-use of Personal Profiles, and also in an effort to encourage more “personal” daily use, Facebook is withdrawing support for 3rd party Apps which let you schedule posts on your Personal Profile.
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles from the Week
(3) News & Updates on Facebook & Instagram
(1) Resource of the Week
No More Scheduling Posts on Personal Profiles (Details from a few sources)
This is actually a rollout of Facebook’s announcement in April where starting August 1st, you will not be able to use any 3rd party Apps to schedule posts to your Facebook Personal Profile (you can still use Apps to schedule posts to your business Page).
Facebook wants you to use a business Page to promote a business or commercial entity, and a Personal Profile for personal connections and interactions.
Read more at their terms of service: https://www.facebook.com/legal/terms where you’ll notice this sentence:
“Create only one account (your own) and use your timeline for personal purposes.”
This doesn’t mean you can’t mention your business on your Personal Profile; you can periodically share posts from your business Page to your Personal Profile (milestones, what you do, etc.) and if you’re a Public Figure (or the “face” of your brand), you can turn on the Followers Option on your Personal Profile and anyone on Facebook can follow your public posts.
This gives you a way to brand yourself without being limited to the 5,000 “Friends” limit on Personal Profiles.
To turn on the Followers Option on your Personal Profile:
Go to – Settings – Public Posts – “Who Can Follow Me” – Choose “Public”
Read more at Facebook’s Help Center on related topics: converting a Profile to a Page, using the Followers option, and more:
https://www.facebook.com/help/201994686510247
See announcements from 2 of my favorite Apps, Buffer and Hootsuite, about the Personal Profile changes:
https://faq.buffer.com/article/985-publish-facebook-profiles
https://help.hootsuite.com/hc/en-us/articles/360006837814
And Facebook’s official announcement in April:
Do you have questions about the differences between a Facebook Personal Profile and a Business Page?
Contact me on Facebook Messenger: http://m.me/TerryLeague or fill out the contact form (click here) and I’ll be happy to schedule a free consultation!
(2) Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
Social Media Optimization: A Quick Guide to IGTV (infographic) | Digitaliworld
How to Calculate the ROI of Influencer Marketing Campaigns |Social Media Examiner
5 Recent Google Updates and How They Affect Marketers | Toprank
The Complete Guide to Social Media Video Specs in 2018 | Hootsuite
(3) News & Updates on Facebook & Instagram
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the Note on my company page, where we share helpful resources on all the news and updates from the week:
Posted by League Computer Solutions, Inc. on Sunday, July 29, 2018
This week’s Note includes info on:
- a Watch Party feature for Facebook Groups
- Instagram’s test of IGTV “highlights”
- Facebook’s Q2 Earnings Report
- and more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
