Weekly Resources: During the pandemic, people want more positive, helpful content
It shouldn’t be surprising that after months of negative events and news (mostly thanks to the pandemic), people want to see more positive content from brands.
Two resources in this week’s post help break down the data.
Learn more about the types of content people want, and then check out other helpful resources and updates.
Click on each title to see the article.
(1) Back to (home) life: Pinterest empowers people to take control of their emotional well-being
According to Pinterest, searches for positivity on their platform are spiking.
Trending positive searches include:
- spread positivity (up 3x)
- positive habits (up nearly 60%)
- positive mindset (up nearly 60%)
People are seeking more positive content than ever due to the current state of the world right now…
“Life goals and travel plans have been replaced with personal projects – whether it’s home improvement or self-improvement.”
Tips for your business:
If you’re already on Pinterest, check out some of the top “positivity” search phrases and hashtags.
If you can add your own content that fits with these current trends, then it’s worth spending some time creating it. (Even if it’s just positive-thinking quotes – they are definitely popular on Pinterest and other sites!)
For more insights into the “positivity trend”, check out Pinterest’s free report: It pays to be positive
View and download the free pdf here: It Pays to Be Positive
(2) “What the world watched in a day” from Think with Google [survey results]
Think with Google
People were asked why they watched what they watched in the last 24 hours: to pick their number 1 reason for watching.
The results showed that people are placing more value on content that relates to their personal interests and passions.
Three of the top five reasons for watching a video:
- Teaches me something new
- Allows me to dig deeper into my interests
- Relates to my passions
Key Takeaways when creating videos:
– Find a way to relate based on your audience’s personal interests
– Think beyond entertainment (like learning something new)
– Focus on passion, not just production (quality)
(3) Stuck in a Rut? Try a Tiny Project
Inc.com
Has the pandemic made you feel like you’re stuck in a rut?
You want change, but don’t think you can do much to bring it about?
This article offers some actionable advice: do a “tiny” project
“The way to get over inertia and anxiety and actually change your life is to start very, very small.”
Social Media Updates:
Facebook Adds Video Co-Watching Functionality to Messenger
Twitter Launches ‘Holiday Hub’ to Help Marketers Prepare for the Holiday Season
Have questions about any of the resources shared here? Or do you want to talk about a social media strategy for your small business or brand?
Contact me for a free consultation and I look forward to connecting with you!
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