Social Media Resources
What’s new on the top social platforms? Twitter Professional accounts, new Instagram messaging features, an updated Facebook Ads portal, and more.
Check out each resource below, plus get some inspiration for your week.
1. Twitter’s ‘Professional Accounts’ profile setting is now available to all users
TechCrunch
As this post from TechCrunch explains, a Professional Account
“…gives brands and creators access to additional tools to distinguish their profile, quickly promote content through ads and capitalize on Twitter’s future e-commerce efforts, including its “Shop Module” that offers brands, businesses and other retailers the ability to showcase their products to Twitter users directly on the business’ profile.”
2. Introducing New Messaging Features on Instagram
Meta
Instagram has some new features for messaging, so if your business uses this part of the platform, then check out the announcement.
New features include:
- the ability to share music previews
- send a message silently
- the ability to see who’s online to chat
3. Snapchat Adds YouTube Link Stickers to Enhance Video Sharing
Social Media Today
Share YouTube videos directly on Snapchat as explained:
“With this new integration, we’re making it easier than ever for viewers to send their favorite clips and videos right where they are already talking with their friends on Snapchat. This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the Camera and full suite of Snapchat Creative Tools for self-expression.”
4. Snapchat Adds New ASL Alphabet Lens to Improve Awareness Around Sign Language
Social Media Today
A new feature on Snapchat will help users learn more about sign language.
5. Grow your business in an evolving ads ecosystem
Meta
Facebook has an updated Ads portal that offers quite a few resources for small business owners, with a focus and recommendation on personalized advertising.
6.Introducing Family Center and Parental Supervision Tools on Instagram and in VR
Instagram Blog
Instagram is launching new tools to help parents and guardians when their children are using the App.
Tips & Tools
Are you using Twitter for business? You may find that creating a newsletter using the free “Revue” app can help you build and grow your audience.
To learn more, I recommend this article from the Buffer blog that walks you through the process: How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere
I’ll be testing out a Twitter newsletter on the company account soon and let you know what I think.
Inspiration for your Week:
“Perseverance is not a long race; it is many short races one after the other.” Walter Elliot
Digital Marketing Must-Reads: Resources for your small business
Every two weeks I share a list of resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
