If you’ve considered adding Instagram to your marketing strategy, then check out this presentation that shares 7 reasons why that’s a smart decision.
You may decide to manage one Instagram account, where you blend your business with an insider’s view of your daily life, or you might find that having 2 separate accounts works better for you.
If you can’t view the presentation here, then go to SlideShare to see it (click here).
7 Reasons to Use Instagram for Business
1. Instagram is one of the fastest growing networks
According to the Pew Research Center (Sept. 2014), “Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group.”
2. Get ahead of the crowd by becoming an “Early Adopter”
Do you know how many of your competitors are on Instagram? Probably not many, so this is a great time to stand out from the crowd and establish an Instagram community before your competitors do.
3. Visual content is “King”
There’s no denying that visual content gets more views, shares, and engagement in today’s social media world.
And since Instagram is a visually-based platform, adding this site to your marketing plan is an easy way to focus on visual content.
4. Instagram Users are engaged
“Engagement on Instagram is 15 times that of Facebook’s” (via Olapic and Fast Company)
If you are sharing content that interests your followers (and is not “salesy”), you’ll see engagement on your posts.
5. Integration with your Facebook Page is Easy
Facebook owns Instagram, and studies found that “94% of Instagram Users are on Facebook” (Pew Research Center).
Cross-posting and cross-promotion on these 2 sites can help build up your communities on both.
6. There is no filtered Feed
Your Instagram followers’ Feeds are not subjected to algorithms; they see everything you post when they are on the App.
So a strong, targeted community on Instagram can help combat the low Page reach some businesses see on Facebook.
7. People to People Connections
Instagram makes it easy to share a more personal side of your business. And people like communicating with people.
Putting a strategy together that gives your followers behind-the-scenes views of your company, or a snapshot of your local area can be an effective way to use social media to build relationships with your target audience.
Are we connected on Instagram yet? I have two accounts so feel free to follow me on both:
http://instagram.com/TerryLeague – daily quotes, family, Florida
http://instagram.com/socialmediaLCS – all-things social media: tips, blog posts, resources
Need help with creating an Instagram strategy for your business? Contact me (click here) for a free consultation. We’ll discuss the next best steps for using this platform in your social media marketing strategy.