11 Types of Short-Form Video for Biz | Weekly Resources
Are you using short-form video in your digital marketing plan?
If you’re wondering why short-form videos can be a successful addition to your marketing plan, and what kind of videos to make, check out this week’s top resource.
Then use the other must-read articles here to help with your digital marketing strategy.
Neal Schaffer
Check out this article for 11 ideas on the types of video you can create, and 5 benefits of creating short-form (usually less than 2 minutes in length) videos.
Note that: the majority of all videos (60%) are less than two minutes in length
So instead of worrying about creating 60-minute videos from scratch, start with short-form videos and track how your audience responds to them.
2. Types of Content We Demote
Facebook has shared some detailed information on the types of content they demote in News Feed.
It’s a good idea to take a look at the list to make sure none of your content falls into any of the categories.
3. Bringing Tips to everyone [New Monetization Feature on Twitter]
Twitter is rolling out this new feature on iOS first and then Android. Users will be able to send you a tip via third-party payment sites (including Cash App, Patreon, Venmo and more).
An icon will appear on a user’s Profile so you can easily send the tip to them.
Will you be turning on this feature for your Profile?
4. TikTok Shares New Holiday Marketing Guide to Assist with Strategic Planning [Infographic]
Social Media Today
Here’s another holiday marketing guide for you, this one from TikTok.
For more holiday marketing guides, check out this collection of must-reads: https://terryleague.com/facebooks-new-business-connection-tools-weekly-resources
5. 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers
Top Rank Marketing blog
If you’re using LinkedIn for business, then learn more about 5 recent new features that will affect your marketing strategy there.
Weekly Inspiration
Imagination is the highest form of research. Albert Einstein
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
