2022 Trends (Instagram, Pinterest, Twitter) | Weekly Resources
Happy New Year! Are you preparing your social media plan for 2022?
If you need some resources on 2022 trends or want to learn more about the “metaverse” and Instagram’s focus in the new year, scroll down.
You’ll also find links for email marketing trends, “calendar” days for content, and new social platforms to watch this year.
Several platforms have prepared their own 2022 trend reports to help you:
- The 2022 Instagram Trend Report Instagram
2. Pinterest Predicts: The 2022 trends your audience will love Pinterest
3. 2022 Twitter Planner Twitter
Learn more about several hot topics:
Social Media Examiner
Wondering what the “metaverse” is and how it may affect you / your business?
This article helps explain it and shares some tips for your planning.
The metaverse and Web 3.0 … “really is the convergence of the physical world we live in and the digital world in which we spend so much time.”
2. Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022
Watch the video for a summary of these focus areas:
- Video
- Messaging
- Transparency
- Creators (and monetization)
3. 8 New Social Media Platforms Marketers Should Watch in 2022
Hubspot
You probably will have heard of a few of the sites mentioned in this article, but if your target audience is using any of them, it’s worth your time to learn more and potentially, add them to your plan.
More trends for email marketing and social media:
- Top Email Marketing Trends for 2022 Business 2 Community
2. 17 Social Media Trends for 2022 and Beyond Influencer Marketing Hub
Use national calendar days in your content strategy:
National Days Calendar for Business 2022 Small Biz Trends
If you need a recap of top social media updates, use this resource on the Hootsuite blog:
Social Media Updates Hootsuite blog
Need some more tips for creating your 2022 Social Media Strategy?
Check out my post on 4 Things to Consider When Using Social Media for Business:
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- Consider your Time
- Consider your Audience
- Consider your Content
- Consider your Purpose
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More tips to help:
Your social media strategy should –
(1.) Reflect and share the business and marketing goals of your business.
(2.) Help you build and maintain a consistent, effective presence on platforms that put you in front of your target audience.
(3.) Encourage your target audience to take action based on specific goals: lead generation, sales, brand recognition, etc.
(4.) Monitor the effectiveness and success of your social media platforms and communities.
Hopefully, this week’s list of resources helps you get a 2022 social media strategy in place.
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
