5 Consumer Behavior Trends in 2021 | Weekly Resources: Digital Marketing Must-Reads
How have consumer behaviors changed since the start of the pandemic? What do these behavior trends mean for your business?
Learn more about 5 behavior trends in 2021, and check out the other helpful resources shared this week.
Marketing Insider Group
What new trends are marketers watching in 2021 when it comes to consumer behaviors?
Trend #1: A Hybrid View of Shopping
Trend #2: Craving Convenience
Trend #3: Homes Become Hubs
Trend #4: Loyalty isn’t a Given
Trend #5: Customers Want Value — in More Ways than One
Read the article for more information on each trend, and then consider asking your current or prospective customers what they want from your business as you track your own customers’ behaviors.
2. 74% of Consumers Prefer Texting with Businesses if a Real Person is Texting Back
Small Biz Trends
Marketing through text messages or just using SMS to stay in touch with your customers is another growing trend.
It makes sense that consumers are more agreeable to receiving text messages if a real person is texting them, but what type of text messages are most desired?
From Podium’s, 2021 Local Business Messaging Trends report, here are the top types of content people want to see in their texts:
- Discounts, promo codes, and coupons
- Loyalty offers and benefits
- ‘Back in stock’ messages
- Invitations to upcoming events
Social Media Today
If you’re looking for some good tips on creating a successful Pinterest strategy, check out this article where Elizabeth Mansfield, Head of Americas + APAC for Pinterest Business Marketing answers some questions from Social Media Today.
“The key to an effective Pinterest strategy is playing within that inspiration ecosystem by using strong imagery, video, and Idea Pins. It’s really about creating inspiring content that will help Pinners turn ideas into reality – and making your brand or product exactly what they need.”
Twitter Spaces
Twitter updates its social audio platform Spaces this week. Have you tried out this platform yet, either by listening to other Spaces or creating your own?
Share any of your favorite Spaces hosts with me on Twitter @TerryLeague
Social Media Today
Instagram Reels can now be up to 60 seconds long, so users can create videos that hold people’s attention longer.
Reels are trying to compete with Tik Tok, so it will be interesting to see how many more people become interested in Reels as we move forward.
Weekly Inspiration
To think creatively, we must be able to look afresh at what we normally take for granted. – George Kneller
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
