Facebook rolled out a big update that is aimed at helping local and small businesses optimize their pages and combat a decline in reach. What are the effects on YOUR business page?
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles of the Week
(3) Facebook News & Updates
(1) Resource of the Week
Why the News Feed is Becoming Less Important for Facebook Pages
This article makes the case for thinking of your Facebook page as more of a website:
“Businesses (particularly small and local businesses) should begin to think of Facebook as they would other platforms such as Google, Yelp, TripAdvisor, and more.”
Specific suggestions include:
- Keep business hours up to date
- Complete Profile information (location, description, contact information, etc.)
- List prices, menus and other information for better “discoverability”
- Give prompt responses to reviews and customer service questions
These actions “…will help to actively surface your Page across Facebook when users are searching for services or answers to their questions.”
For businesses that are not local / location-specific, my suggestions for reaching more people include:
- Consider adding a Group (for free or for paid members of your programs)
- Create Stories for your Page
- Connect and cross-post content (posts and Stories) to Instagram
(2) Other Must-Read Articles of the Week
Get tips, strategies, and insight to help your digital marketing strategy with some other “must-read” resources!
Click on each article title to read more:
New Pinterest Audience Insights Tool: learn more about your Followers with this new dashboard. See more on their Help Center page and watch this quick video for an overview: https://buff.ly/2npped7
Pinterest Pinsight: 10 Statistics Social Media Marketers Should Know (infographic) | DigitaliWorld
LinkedIn Reaches 575 Million Members | Social Media Today
What You Need to Know About B2B Video in 2018 | Convince & Convert blog
(3) Facebook News & Updates
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Sunday, August 5, 2018
This week’s Note includes info on:
- Facebook & Instagram’s New Activity Dashboards
- New Advertising options and metrics on Facebook
- Instagram Stories celebrates two years
That’s it for this week!
Contact me if you have any questions about any of this week’s resources!
