Is your social media content something people want to share? Creating content that encourages social shares and engagement is going to increase its reach and visibility, which will help keep your business “top of mind” in your target audience.
Learn more about what and why people share online in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles from the Week
(3) Tips & Updates on all-things Social Media
(1) Resource of the Week
The Science of Sharing: Who Shares What, Where, & Why [INFOGRAPHIC]
Use this Infographic and article on the PROMO blog to learn why people share content on social.
A few takeaways:
“Emotional and Identity Triggers Drive Sharing”
- 25% of people cite sharing content that evokes awe
- 17% share content that makes them laugh
- 15% share content because it’s amusing
- 14% cite joy as an emotion that drives them to share
“The takeaway is clear: People want to share content that helps them create a positive identity for themselves online.”
So take a look at your content through the eyes of your clients and prospects, and create content that speaks to them.
(2) Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
13 Ways to Improve Your Engagement Rates on Your Instagram Posts | Neil Patel
Top 7 Tools for Creating a Strong Brand Identity | Marketing Insiders Group
LinkedIn set to launch redesigned Groups platform by end of August | Marketing Land
How to Use Pinterest Search Ads | Social Media Examiner
(3) Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Sunday, August 19, 2018
This week’s Note includes info on:
- New feature on Messenger for Kids App
- New “polls” on Instagram Direct Message
- New features for Facebook Events
- and more…
That’s it for this week! Contact me with any questions about this week’s resources or if you have questions about social media strategy for your business!
