Social media constantly changes: new platforms, new features on those platforms, new tools…it’s a challenge to keep up! But no matter what type of business or personal brand you own, social media is here to stay and you need to put a strategy in place for your business.
But, before you jump on 5 different social sites just because you’ve heard they are the latest, hottest trends, it’s important to consider what makes sense for your business in the long run.
Social media requires a long-term investment: whether that is your time, your money or both. And since every business is unique, your social media strategy should be tailored to your business’ specific goals.
So here are 4 things to consider when planning your social media strategy:
Continue reading “4 Things to Consider in Your Social Media Strategy”
