Content Marketing: Build Awareness, Credibility, and Trust | Weekly Resources
What are your goals when creating content? This week’s top resource shares some insight on why you should aim for building awareness, credibility, and trust, instead of just pushing for a sale.
Learn more below and check out a helpful list of holiday marketing guides as well.
Content Marketing Institute
Sharing content that educates, explains your brand’s story, or highlights clients’ success will be more successful than simply pushing for sales.
Get some helpful insight from a new report on how to structure your content marketing goals, no matter what type of business you have.
Some takeaways from B2B marketers:
“We are now working on more ‘daily and authentic content’ for brand awareness and trust. Selling will be the last step, not the first one.”
80% of marketers report success in achieving brand awareness, with 75% say it builds credibility/trust and 70% say their content marketing educates audiences.
The Pandemic forces marketers to be more empathetic:
“More empathy and less hard sell…Give more and take less.”
Brand awareness, credibility/trust, and education are still top goals when putting a content marketing strategy in place.
2. Social Audio updates
After the successful launch of Clubhouse, social audio continues to expand on top social platforms. Facebook and Twitter are both rolling out and testing some new features.
Facebook Expands Access to Live Audio Rooms, Adds New, Dedicated Audio Tab
Twitter Announces Broader Roll-Out of New Spaces Tab, Adds New Spaces Invite Process
3. Holiday Marketing Guides
The major social platforms have been releasing their holiday marketing guides over the past few weeks, so I wanted to list them in one place for you.
(1) Facebook and Instagram: Shop What You Love on Facebook and Instagram This Holiday Season
(2) Snapchat: Holidays Are Brighter on Snapchat
(3) Twitter: Twitter Updates Christmas Hub to Help Marketers Plan their Holiday Campaigns
(4) Pinterest: Be Their Next Holiday Idea
(5) TikTok: TikTok Shares New Holiday Marketing Guide to Assist with Strategic Planning [Infographic]
Weekly Inspiration
“If you learn from defeat, you haven’t really lost.” Zig Ziglar
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
