Are “Stories” on Instagram and Facebook going to become more important than the regular News Feeds on each platform? And if you’re not using this type of content in your social media strategy now, should you start?
Learn more about the latest statistics and updates for Stories in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business.
Keep scrolling for some of the top finds from the week (my “must-reads”), along with any updates or tips I’m sharing with my community.
Resource of the Week:
Stories are about to surpass feed sharing. Now what? | TechCrunch
“Stories are growing 15 times faster than feeds”
“the Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year.”
Wow! Those are some pretty incredible stats and predictions!
If you’re wondering if your business should start using Stories scroll down to my “Thoughts of the Week” section for a few tips.
More Must-Reads of the Week:
Click on each article below to open a new window and read more…
How GDPR Impacts Marketers: What You Need to Know | Social Media Examiner
9 Instagram Story Ideas for Your Business | Social Media Today
Thoughts of the Week:
Should you start using “Stories” in your social media marketing strategy?
Stories are also referred to as ephemeral content: posts that disappear within a certain time frame after publishing. Brands are using this type of content in a variety of ways, but for the small business owner or entrepreneur, a main function of this tool is storytelling.
Snapchat – Messenger Day – Instagram Stories – Facebook Stories… are all examples of this type of content.
These daily “stories” are a way to give your audience a glimpse behind the scenes or to provide a shortcut in the know-like-trust formula as you communicate with other users in a more personal way.
Should you use this type of content in your social media strategy? Here are 3 things to consider as this trend continues:
(1) Start with your target audience. Where are they? Does it make sense to use all of these Story applications – Snapchat, Instagram Stories, Facebook Stories, Messenger Day? Or just one? Or maybe none right now?
(2) Next is you. What do you have time to do? What are your available resources? What can you outsource? For example, if you think your target audience will respond to this ephemeral (or disappearing) content, can you outsource some of your other social media tasks to make room for creating your daily Snaps or Stories?
(3) Now you can plan. This type of content may appear to be spontaneous, but it should be created with a purpose to fit into your overall digital marketing strategy. There are quite a few Apps and tools that now allow you to create content (images) that are the optimal dimensions for a Story, which saves time.
Have more questions about Stories? Let me know what you’d like to learn more about going forward.
Facebook News & Updates from the week:
Keep up with announcements from Facebook and its owned Apps each week with the “Note” on our company Facebook page.
Posted by League Computer Solutions, Inc. on Sunday, May 6, 2018
This week’s Note includes:
3 helpful round-ups of all the announcements made at Facebook’s F8 Conference for Facebook, Instagram, Messenger and more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
