Facebook Shops for Your Business | Weekly Resources
Do you sell physical products? Then you may want to check out Facebook Shops to see if they are a good fit for your business.
Check out the information in this week’s top resource, and get updates from Twitter, Snapchat, and more below.
1. Facebook Shops: What it is and how to drive more social sales
SproutSocial
A Facebook Shop acts as an online storefront for your Facebook Page, so if your business sells products this could be a good option for you.
Important notes from the guide:
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- With Shops, you can upload a product inventory manually (one-by-one or in bulk) or source products from your e-commerce platform of choice (Shopify, WooCommerce, etc).
- The platform charges a 5% selling fee or a $0.40 fee on items costing $8 or less: merchants are responsible for setting their own shipping/return policies.
- As of September 2021, Facebook Shops is only for selling physical products, so digital products and services are not yet available.
Who are Facebook Shops for?
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- Small businesses and merchants. Facebook Shops’ ease of use makes it ideal for business owners selling digitally for the first time.
- Established e-commerce storefronts. Given how easy it is to upload your current inventory to Facebook, doing so is a no-brainer if you’re already selling online.
- Brands with a thriving Facebook community. For example, Facebook Group owners can easily funnel trusted fans to their storefronts.
Get more helpful information in the guide.
2. Twitter Opens Up Applications for Professional Profiles, a New Option for Brands and Creators
Social Media Today
There is a new business account designation available on Twitter:
If you apply and get a professional profile on Twitter, it will display your business information on your profile page, along with the option to include a ‘Shop’ or ‘Newsletter’ module (for those that have a Revue newsletter).
3. Holidays Are Brighter on Snapchat [Marketing Guide]
Snapchat
Another holiday marketing guide is out this week and this one is from Snapchat.
4. Drive Instagram Customers to WhatsApp with Boosted Posts
Businesses can now directly connect their WhatsApp Business account to Instagram by simply adding a WhatsApp business number to their contact information.
5. Launching Reels on Facebook in the US
If you’re in the US, Reels are headed your way! The success of Instagram Reels means we will all be able to watch and create them on Facebook too.
Weekly Inspiration
“Goals are dreams with a deadline.” Napoleon Hill
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
