Weekly Resources: Storytelling in a COVID-19 World
Making a real connection with your customers and prospects is more important than ever, and telling “stories” is one effective way to do that.
But how can you tell your brand story and stand out during these challenging times?
Learn more about brand storytelling, plus check out some other helpful resources from the week.
Click on each title to see the article.
(1) Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart
This article by Jenise Uehara Henrikson on Search Engine Journal is a recap of a keynote by Ann Handley.
There are 7 things Ann recommends for your brand story to be successful:
- Scale Camaraderie
- Focus on Deepening Existing Relationships
- Short-Term Actions to Reflect New Realities
- Long-Term Leadership
- An Element of Unexpected
- Meaningful, Manageable Relevancy
- People (your customers/employees)
You’ll need to also consider the tools you use to share your brand story:
- Does your audience watch videos more often than they read blog posts?
- Are Instagram and Facebook Stories effective in reaching out to your audience?
- Maybe live broadcasts (either on Facebook or Instagram) will work better?
(2) Facebook Adds Facebook Shop Tab, Expands Facebook and Instagram Shops to All US Businesses
Social Media Today
Learn more about the shopping features available on Facebook and Instagram.
(3) Facebook Adds Custom Backgrounds for Messenger Rooms, Adds New Rooms Discovery Tools
Are you using Messenger Rooms for video chats/conferencing? Now you can add a custom background to your Room.
(4) Google Adds Option to Cast Meet Video Calls to Your Home TV
Social Media Today
Google now gives you the option to see video call participants on your TV screen, instead of just your computer.
(5) Facebook Evolving Trends Research: Mindful Wellness [Infographic]
Check out some trends during the pandemic, which not surprisingly focus on wellness and mindfulness.
Weekly Inspiration:
“Climb the mountain so you can see the world, not so the world can see you.”
David McCullough Jr.
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