Weekly Resources: Tune into your customers’ emotional cues during COVID-19
Is it safe to say we’re all feeling a little more emotional during this pandemic? Business owners are certainly more stressed now but so are our customers and clients.
Consider your customers’ emotional state during the pandemic and make adjustments to your business and communication strategy.
Learn more about this topic, plus check out some other helpful resources from the week.
Click on each title to see the article.
(1) Tuning into customer emotional cues during the pandemic
by Mars Dorian on businessgrow.com
As this article shares, it is:
“…the perfect training time to up your tactical empathy and improve client communication…”
How can you do this? By:
- Focusing on your client’s (emotional) needs. Reading their emotional state and reacting adequately can go a long way.
- Upping the kindness by keeping in mind that the client might be mentally/financially impacted by the pandemic.
- During the e-mail connection with a client, read between the lines, and add encouraging words.
- Being less “salesy” and respecting that your business might not be the best fit.
(2) Facebook is turning Portal into a screen for Zoom calls
Fast Company
Use your Facebook Portal for Zoom calls now and free up your laptop/computer.
If you don’t have one, would this new feature make you more likely to purchase one of the Portal devices?
(3) Facebook Launches New ‘Educator Hub’ as Students Head Back to School
Social Media Today
Facebook has created a hub of resources as kids head back to school (virtually or in-person).
(4)Instagram Replaces Nametag Codes with QR Codes to Help Quickly Connect Users
Social Media Today
Did you ever use Instagram’s “nametag” codes?
They’re being replaced now with the more familiar QR codes.
(5) This Chrome trick will finally make your to-do list useful
Fast Company
Looking to improve your productivity? Check out the tools in this article.
(6) How to Connect Outside Your Network Without Leaving Your Chair
Personal Branding Blog
The pandemic put in-person networking on hold, so get some tips in this article for how to continue building a network from home.
(7) How Social Media is Changing Customer Service [Infographic]
Business to Community
“80% of consumers use social media to engage with brands.”
Learn more about the importance of a social media customer service/communication strategy in this post.
Weekly Inspiration:
“Setting goals is the first step in turning the invisible into the visible.”
Anthony Robbins
Want to get more tips and resources each week, plus free guides from me?
