Discover New Instagram Content Ideas for Your Business | Weekly Resources: Digital Marketing Must-Reads
Wondering what to post on your business’s Instagram account? You may get some inspiration by checking out other business accounts’ successful posts (organic and promoted), and Instagram has added a tool to help you find them.
Learn more about this new tool in this week’s collection of helpful digital marketing resources.
Instagram Business Team
While you shouldn’t outright copy another business’s posts, you can get some great ideas by viewing their top-performing content.
Instagram has added a tool to help!
Business account admins can go to their Professional Dashboard on the App and then scroll down to the “Stay Informed” section and click on “See How Other Businesses Connect with People”.
You’ll see examples of organic and promoted content that may help give you inspiration for your posts.
There are also other resources in the “Stay Informed” section you may find useful, so check it out and let me know what you think.
2. Instagram Provides New Overview of How its Reels Algorithm Works
Social Media Today
If you’re using Instagram Reels or want to learn more about them, read up on how the Reels Algorithm works in this article.
Have you tried IG Reels yet? Or do you view them as a consumer?
3. Social Selling: What it is, Why You Should Care and How to Do It Right
Hootsuite blog
In the last six months of 2020, 25% of Americans ages 18 to 34 made a purchase via social media.
Not sure of exactly what “social selling” is?
This guide will help explain the term and give you tips on how to do it.
Social Selling: Using social media to find prospects, build brand awareness, and build/nurture relationships with prospects
“Think of social selling as modern relationship-building. Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase.”
4. Facebook Launches Redesigned Settings Layout to Make it Easier to Find Each Element
Facebook has changed the layout of your Settings portal on their App, hopefully making it easier for you to optimize the platform’s variety of settings.
Check out the post to learn more.
5. Twitter Adds New Co-Hosting Option for Audio Spaces
Social Media Today
Are you using Twitter’s Spaces platform?
The audio-only tool gets an update allowing you to co-host a Space.
Look for more updates in the near future as Twitter’s Spaces competes with the Clubhouse App and Facebook’s Live Audio Rooms.
Weekly Inspiration
The ultimate reason for setting goals is to entice you to become the person it takes to achieve them. Jim Rohn
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
