Instagram Growth and Posting Benchmarks | Weekly Resources
Are you working on your Instagram strategy for the new year? This week’s top resource shares some interesting Instagram statistics that may help you create a successful strategy for your business.
Check out other resources plus updated holiday guides below.
Social Media Examiner
This helpful article shares information that may help you create (or adjust) your Instagram strategy.
Here are a few interesting points:
Type of post: If your goal is to get more comments and likes, you may want to move from image posts to carousel or video posts.
Caption length: the study found that posts with 21-100 characters had a substantially higher overall engagement.
When to post: you’ll get the most engagement if you post in the early evening, regardless of where you are in the world.
A few more points:
#1: Millennials and Gen Z are the future of Instagram.
#2: About one in three Instagram users will make eCommerce purchases.
#3: You can compare your account performance against the data above to get a sense of how you compare to the averages.
2. Meta Introduces Professional Mode For Facebook Profiles
Search Engine Journal
There are some exciting new features coming for people using Facebook for business.
(1) A new professional mode for Facebook Profiles enables users to make money. These features were previously exclusive to Facebook Pages.
(2) Facebook Pages getting new capabilities that were available only through Facebook Business Suite and third-party apps.
Check out the article for more detail on the upcoming changes and let me know if you have questions.
3. Pinterest acquires Vochi, a video creation and editing app
If you’re creating videos for Pinterest or want to start, this new tool may be helpful.
4. LinkedIn Adds New Tools to ‘Creator Mode’, Including LinkedIn Live Access and Newsletters
LinkedIn’s Creator Mode offers some more features and tools.
You can turn on (and later turn off) Creator Mode when you View your profile. Learn more about Creator Mode here:
Introducing Creator Mode On Your LinkedIn Profile
5. TikTok Expands Creator Tipping and Video Gifts, Providing More Monetization and Marketing Options
Social Media Today
If you’re using TikTok for business, you can check out their Creator mode in this article.
Holiday Marketing Guides: Updated this week!
The major platforms have released their holiday marketing guides so check them out (click here) and I’ll continue to update the list as I find more resources.
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
