Instagram Stories are growing more popular, and you may be wondering if they would be a good fit for your business or brand. It’s always helpful to learn how the big brands are using platforms so you can learn how to adapt some of their successes to your small business.
Learn more in the Resource of the Week below (Infographic of 30 Case Studies).
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles from the Week
(3) Facebook News & Updates
(1) Resource of the Week
How Businesses Use Instagram Stories: 30 Case Studies (Infographic) | 99Firms
Some interesting stats and takeaways from the Infographic:
“1 in 3 of the most viewed Stories are from businesses”
“20% of Stories posted by businesses result in a direct interaction with the user.”
Top Types of Stories by brands:
product promotion: 36%
an inside look (of the business): 22%
Stories with a geotagged location hashtag get 79% more engagement
So how can you apply what you’ve learned from these bigger brands?
If you sell products, then it makes sense to use Stories for product demos, promotions, and testimonials.
Use your Stories and/or Instagram account to send users to a product page for easy purchases.
If you’re a service-related business, then you may want to use Stories for a behind-the-scenes look at your brand or for sharing some helpful tips with your target audience.
You can encourage users to send you a direct message from Stories for immediate engagement.
Do you have questions about using Stories in your Instagram strategy? Let me know what topics you’re interested in!
Connect with me on Instagram.com/TerryLeague and send me a message with your questions.
If you want to save the Infographic to one of your Pinterest boards, you can find it here on my board: https://www.pinterest.com/pin/295619163037021224/
(2) Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
To Give Your Marketing Meaning, Start With Your Mission – The Buffer Blog
Survey: Teens cutting back on mobile screen, social media time | Marketing Land
Facebook Ad Guidelines Cheat Sheet | WordStream
Messenger Bot Funnels: How to Nurture Prospects Toward a Sale: Social Media Examiner
(3) Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Monday, August 27, 2018
This week’s Note includes info on:
– new tools for creating video ads on Facebook
– Instagram’s testing of recommendations
– more steps to improve Facebook security
– and more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me Facebook or Instagram
