Weekly Resources: New Tools on Instagram for Small Business Accounts
Major social media platforms continue to roll out new tools and features to help small business owners during COVID-19. This week, I’m sharing an update from Instagram on new tools and a schedule of free workshops from Facebook.
Check out all the resources below and let me know what you think!
Click on each title to see the article.
Instagram Adds Gift Card, Ordering and Fundraising Tools to Help Businesses Impacted by COVID-19
by Andrew Hutchinson, Social Media Today
Following Facebook’s rollout, Instagram has added gift cards and other tools to help out small business owners: Gift Card, Food Order, and Fundraiser stickers on Stories and on your business account profile.
From Instagram:
“Businesses can share new gift card, food order, and fundraiser stickers in Stories and on their profiles. When you see gift cards or food orders, you can tap to make your purchase through our partner’s site. Fundraisers [when tapped] open on Facebook to a personal fundraiser created by business owners or their supporters.”
(Check out the April 5th post to learn more about the Gift Card tool on Facebook.)
Advertising during COVID-19 (Research for brands)
Twitter Marketing
How should you be marketing during the pandemic? Check out what consumers think in this survey done by Twitter Marketing.
The results are interesting, and some may surprise you!
How about this one:
“70% of respondents said brands should boost positivity and share positive stories.”
Facebook: New Workshops to Help Group Admins Manage Their Communities Amid COVID-19
Do you currently manage a Facebook Group or are you thinking of starting one? The company is holding a series of free workshops to help admins during the COVID-19 crisis.
You’ll find an agenda for each day (with offerings in several languages). Community Connect: Navigating COVID-19 workshops will take place on April 21st and April 23rd.
Weekly Inspiration
“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.”
William Arthur Ward
Want to get more tips and resources each week, plus free guides from me?
