Are you using an effective call-to-action in your digital marketing? You want to encourage users to take action, such as “Book an appointment”, “Get your free eBook”, etc. with a call-to-action that speaks to your target audience.
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles from the Week
(3) Facebook News & Updates
(1) Resource of the Week
Perfecting Your Digital Call-To-Action (With Examples!) | Marketing Insider Group
There are three elements in a good CTA (call-to-action):
- Your CTA provides clarity on your content
- Powerful CTAs give your user or reader direction on what to do next
- The click-through-rate (CTR) on your CTA will show results if everything is on point
Check out some examples in the article and work on making your call-to-action less boring than the standbys:
- Download
- Submit
- Contact Us
- Buy Now
A Tip from me:
Optimize the space on your social media profiles that allow you to put in a call-to-action. For example:
On Facebook, you can use the CTA button on your Page to encourage people to send a message, learn more, shop now, etc.
On Instagram, a business account gets options for Action buttons in its profile: Call, Email or Get Directions.
Other sites may not have CTA “buttons”, but if you have space to include your own call-to-action plus a website link, take advantage of it.
For example, on my Twitter profile, I included a CTA with a link to subscribe to free resources (see screenshot):
(2) Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
How to incorporate trending topics into your Twitter strategy
Why We Abandoned Facebook Video: Social Media Examiner
“The Robin Hood of Algorithms”: Why LinkedIn’s New Feed Could Be a Game Changer for Marketers
Pinterest Adds New Shopping Options to Boost eCommerce Potential
(3) Facebook News & Updates
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Monday, October 22, 2018
This week’s Note includes info on:
- New tools for Facebook Advertisers
- Facebook’s new gaming hub
- And more…
Well, that’s it for another collection of “must-reads” that will help with your digital marketing and social media strategy!
Let me know if you have any questions or want to schedule a Free Consultation 🙂