Facebook marketing is changing, and businesses need to be prepared for those changes to optimize the platform.
Learn more from the resource of the week in this post.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
- Resource of the Week
- Other Must Read Articles from the Week
- Tips & Updates on all-things Social Media
Resource of the Week
How Facebook Marketing is Changing (And How to Be Prepared) | Buffer blog
Some highlights and tips from the article:
Facebook is going to focus on Stories and Groups, where “meaningful interactions” are more likely to take place.
“Facebook will favor the content that sparks conversations and brings people closer together.”
For businesses,
Content should become a destination: your target audience will go to if they know your publishing routine.
Organic Reach continues its decline, which means you need to budget for advertising on Facebook.
Other Must Read Articles from the Week
How to Enhance Your Content by Building Infographics with These 12 Tools | Neil Patel
How to Make Quotes for Instagram: 9 Apps to Try This Year | HubSpot
How to Use Social Media to Promote Your Event | NikiRosel
Video or Images: Which Performs Better in Facebook Ads? | HubSpot
Tips & Updates on all-things Social Media
The Internet: A Positive or Negative Influence?
Interesting stats on what people think about the internet / social media’s impact on society and their lives:
“88 percent of US adults believe the internet has been mostly positive for them personally while 70 percent believe that the internet remains a positive thing for society.”
From the Pew Research Center survey, detailed on MarketingLand: Despite recent events, people still positive about internet’s impact on society
Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Sunday, May 27, 2018
This week’s Note includes:
New features for Facebook Groups
A new “mute” feature coming to Instagram
And more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
