Are you using Instagram for business? If you are, or you’re thinking about it setting up an Instagram account, it’s important to understand how the platform’s algorithm shows content to users.
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
- Resource of the Week
- Other Must Read Articles from the Week
- Tips & Updates on all-things Social Media
Resource of the Week
Instagram Explains How Its Algorithm Works in New Briefing | Social Media Today
There are 3 main elements in the algorithm:
- Interest
- Timeliness
- Relationship
As we watch Instagram evolve, it is moving more towards image “search” and discovery.
The images and videos themselves are of major importance on this platform, as this quote explains:
“…next evolution of Instagram’s algorithm system, which would put much more emphasis on what’s actually in each image, as opposed to the tags you use or the captions. That makes sense – if you check out a lot of beach photos, you’re likely going to want to see more, and while the system may not be able to determine these from the text elements alone, visual cross-referencing could get them. For marketers, this could lead to a significant shift in how you go about posting in order to reach your target audience.”
Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
Google My Business Q&A: What you may be missing | Search Engine Land
Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities
Which Social Platform Is Right for Your Next Video Campaign? | Convince & Convert
8 Strategies to Embrace the Future of Content Marketing | HubSpot
How Businesses Can Personalize the Customer Experience with Messaging Apps | Business to Community
Tips & Updates on all-things Social Media
Proof the internet is a noisy place:
This is What Happens in an Internet Minute [Infographic] | Social Media Today
Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page.
Posted by League Computer Solutions, Inc. on Sunday, June 3, 2018
This week’s Note includes:
- Facebook Trending News going away
- Polls added to Messenger
- New Social VR App Oculus Venues
- And more…
That’s it! Hope you found these resources and tips helpful!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
