What does success on social or your ROI (return on investment) look like? Maybe it’s not an easy, quantifiable statistic; but something that takes a look at the relationships and communities your brand is building online.
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business.
What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles from the Week
(3) Tips & Updates on all-things Social Media
(1) Resource of the Week
Redefining ROI: What Real Return Looks Like for Social | Social Media Today
How do you know if you’re having success on social media?
This article offers some helpful insight and tips for marketers / small business owners.
“To get ahead you have to redefine what ROI means to your strategy, and be upfront about how to measure it. If you’re trying to gauge your social performance against something that consumers aren’t using it for, you’re potentially overlooking metrics that tell the real story behind your social presence and how it contributes to your bottom line.”
Expand your audiences: to nudge your target audience through the marketing/sales funnel and get them closer to a purchase.
“Think long-term, not quick fix. Think relationships, not attribution.”
What you need to do:
Share highly visual social content and produced videos
Inform and educate to catch people at the “consideration stage”
“True ROI isn’t based on marketers’ goals and best practices – it’s defined by what consumers want, and what they’re willing to take action on. Consumers prefer social content which aids in awareness and consideration, not so much the end sale.”
(2) Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
The Definition of Market Research in 100 Words or Less | HubSpot
Facebook Group Hacks with Pat Flynn | Problogger
The 7 Best Apps for Managing Social Media in 2018 | Jeff Bullas blog
(3) Tips & Updates on all-things Social Media
Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Monday, July 16, 2018
This week’s Note includes:
- A new schedule of funded News Programs on Facebook Watch
- New features for Instagram Stories
- And more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
