Weekly Resources: Small Businesses have re-invented themselves during the pandemic
What have you changed in your small business during the pandemic? If you didn’t have to make any changes, then you’re in a small minority it seems.
Over 90% of small business owners in the U.S. have made some type of change, and you can learn more about it in one of this week’s resources.
Also, check out news from Facebook about Messenger Rooms and a current test concerning Page “Likes”.
Click on each title to see the article.
(1) 92% of US Small Businesses Have “Reinvented” Themselves During Pandemic
Small Business Trends
According to a study done by GetApp and shared by Small Business Trends, 92% of US Small Businesses have “Reinvented” themselves during the pandemic.
Check out the graphic below to see the top ways in which small businesses have made a change during these challenging times.
Have you made any of the above pivots in your small business?
Learn more about the study, its results, and tips for small business owners in the article, and if you’ve found other creative ways to manage your business during this pandemic, feel free to message me and share!
(2) Facebook Tests New Page Design which De-Emphasizes Like Counts
Social Media Today
In this test, Facebook is placing more importance on “Followers” of a Page, instead of “Likes”.
What does this mean for building your community and reaching your target audience?
We will have to wait and see if Facebook makes this a permanent change. I’ll keep you posted.
(3) Facebook raises its Zoom game, lets Messenger Rooms broadcast via Live
TechCrunch
Facebook is giving users more options as it tries to compete with Zoom.
Have you tried Messenger Rooms?
With this update, Messenger Rooms can be broadcast to more people (potentially) as Live broadcasts can already be done through pages, groups, and profiles:
“…those calls will essentially be carried out on a stage, seen by as many as would have seen a Live broadcast posted by that host.”
Weekly Inspiration:
“Life isn’t about finding yourself. Life is about creating yourself.”
George Bernard Shaw
Want to get more tips and resources each week, plus free guides from me?
On a personal note:
We decided to move forward with plans to downsize and relocate even with a pandemic, and we sold our house in just 2 days (late May)!
The last 6 weeks have been a whirlwind of packing, finding and buying a new house, relocating a few hundred miles, and trying to get settled in (see a photo of us in front of the new house below).
Things moved so much faster than I expected and that meant I had to step back from my weekly email and blog posts.
I’m getting back into the swing of things again and will be updating the blog again on a regular basis.
