Weekly Resources: Social Media Engagement Changes During the Pandemic
Our everyday lives and businesses have experienced major changes during the pandemic, and engagement on your social accounts has likely changed as well.
Sprout Social released a study based on their 20,000+ customers and you may find the results useful as you plan your social media and content strategy during COVID-19.
Click on each title to see the article.
How COVID-19 has changed social media engagement
by Elizabeth Arens on Sprout Social
(Note that times shown in the article are for Central Time Zone CST)
One interesting result is that time spent on Instagram increased more than other sites. As noted in the article:
“As a more mobile-centric network, Instagram could be taking a bigger share of time as a source of entertainment and distraction.”
Can you use this information to help your business?
If you already have an Instagram account for business, consider posting content that is entertaining, uplifting, and positive.
If you don’t have an account on Instagram, it may be a good time to create one and share content right now that serves as entertainment or distraction.
Tip: research a few hashtags that may fit your content and that are relatable to our new normal. You can do this on mobile or desktop with the built-in search option.
For example, if you type in hashtags like #sharethegood or #weareallinthistogether you’ll see how many posts are using each hashtag, top, and recent posts using the hashtag, as well as related hashtags.
Doing some hashtag research will help your content strategy.
Video Chat Tools:
Working from home means many more people are using video chat tools for business and personal connections.
In addition to Zoom, Facebook and Google are rolling out their rival tools (or free access, in Google’s case)
(1) Facebook “Rooms” in Messenger
Facebook’s new ‘Messenger Rooms’ group video chats with up to 50 people drop bomb on Zoom amid coronavirus (USA Today)
Introducing Messenger Rooms and More Ways to Connect When You’re Apart (Facebook NewsRoom)
(2) Google “Meet” is now free for all gmail accounts
Google Makes Multi-Participant Video Streaming Platform “Meet” Free to All (Social Media Today)
Small Business Resource Hubs on social networks:
The major social networks have all created “hubs” for small businesses to get access to more helpful resources.
Click on each one below to learn more:
(1) Pinterest Joins ‘Stand for Small’ Coalition to Assist SMBs, Provides New Resource Hub (Social Media Today)
(2) Instagram COVID-19 Resource Directory
https://news.linkedin.com/coronavirus-resource-hub
Weekly Inspiration:
“It’s in your moments of decision that your destiny is shaped.”
Anthony Robbins
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