Are we entering a “crisis” mode in social media marketing? Get answers to that question from the top article of the week, plus more helpful tips for your small business.
Each week I share a list of the “must-read” posts from all the resources I follow. Use it as a way to quickly stay up-to-date on current events, trends, and news from top social media platforms and experts.
Insight from the week:
Top Article:
How to Survive the Social Media Midlife Crisis by Joshua Nite
Get some helpful insights on what is happening on some of the major platforms and social media in general, as we deal with privacy concerns, changes in platforms’ terms-of-service, and more.
Owners of major platforms are “examining their purpose and societal impact”, while users are questioning the intent of those platforms, data privacy, and positive/negative impacts of social media.
So what should business owners and marketers do now?
Here are a few highlights from the article:
Quotable:
“If we’re not adding value, we’re adding to the problem.”
Ask yourself 3 questions:
(1) How Does Your Social Media Marketing Make People Feel?
(2) Is Your Brand Using Social Media to Be…Well…Social?
(3) Is Your Brand Connecting with People Your Audience Trusts?
More Must-Read Posts of the Week:
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence | Moz
Snapchat, Instagram Stories, or Facebook Stories? What’s the difference? | Hootsuite
Facebook News & Updates from the week:
Keep up with the latest news on Facebook and its owned platforms, Instagram and Messenger, with the weekly Note on the company page
Posted by League Computer Solutions, Inc. on Monday, April 2, 2018
This week’s Note includes
- A very educational video on recent privacy issues from Facebook Advertising expert Dennis Yu
- More changes to Facebook’s advertising options and privacy settings from the data scandal fallout
- GIFs are available once more in Instagram Stories
Marketing Quotes & Tips:
“The buyer journey is nothing more than a series of questions that must be answered.”
Are you answering your target audience’s questions…on your website, on social media, in your emails?
Don’t know their questions? Start asking! A simple post on Facebook, Instagram or Twitter asking “what do you need help with when [your topic]?” or “what is your biggest challenge when [your topic]?” is a good way to start learning more about your target audience and their needs.
That’s it for this week! My goal is to publish a new list each Sunday evening, and we pushed back publication of this issue with the Easter Sunday holiday.
So check back next Sunday evening for a new list of must-read posts
