Weekly Resources: Social Media Predictions Post COVID-19
What will social media strategies look like in a post-COVID world? How can your business start planning now for today’s new “normal” and the upcoming “back-to-normal” world?
I’m sharing some helpful resources this week that include other marketers’ predictions, interesting statistics since the pandemic started, plus updates from Facebook on hashtags (!) and more.
Click on each title to see the article.
(1) Social Media Marketing Post-COVID: Marketers Predict the Future
Social Media Today surveyed their community and compiled several top predictions from marketers.
Predictions:
- Social media jobs and creativity skills will be valued more than ever.
- Video content will continue to rise in production and demand.
- The more authentic the content, the better.
- Honesty, empathy, and social consciousness will win on social.
- Social listening and community engagement will be at the forefront of marketing strategies.
- We’ll be constantly adapting to new technology and changing consumer needs.
(2) More Than Half of the People on Earth Now Use Social Media
The Hootsuite blog shares some statistics and tips in this post. This stat from GlobalWebIndex in July is something to note:
“…the typical social media user is now a member of almost 9 different platforms.”
Wait, does that mean your business should be on 9 social platforms?
Probably not! What are the top 2-3 platforms your target audience spends the most time on? That’s where to focus your energy as a small business.
Here’s another good tip:
“The trick to making the most of social media today is to understand how these platforms can complement and augment all of our marketing and communication activities.”
(3) Facebook Promotes the Use of Hashtags on Posts – But Will it Improve Post Reach?
from Social Media Today
Hashtags may improve Post Reach on Facebook?
Facebook may be encouraging users to include hashtags in their posts now. It will be interesting to see some more data on this as time goes by.
Have you seen any prompts to add hashtags when posting?
Learn more about hashtags here: How to Use Hashtags in Your Personal Branding Strategy
(4) How to Create + Upload Your First Instagram Reels in 3 Easy Steps
the Later blog
Last week Instagram rolled out their new “Reels” feature and if you’re wondering how to create one, this post gives you a helpful guide with 3 steps.
(5) The Ultimate Guide to Social Media Image Sizes in 2020 [Infographic]
It’s always helpful to have the latest optimal image sizes for your social media posts.
The link above shares a 2020 Infographic with the best sizes on top platforms.
Weekly Inspiration:
“If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.”
Nora Roberts
Want to get more tips and resources each week, plus free guides from me?
