Tag: small business tips

New Rules and Back to Basics During COVID-19 | Weekly Resources

Weekly Resources: New Rules or Back to Basics During COVID-19

Many small businesses in the U.S. “pivoted” during the pandemic. If you’ve made some changes that are working for you, then great!

But if you’re wondering where to start or what else to do, then I’ve got some interesting articles to share this week on how a small business (or solopreneur) can create a successful digital marketing strategy in our challenging times.
Continue reading “New Rules and Back to Basics During COVID-19 | Weekly Resources”

Small Business Pivots During the Pandemic | Weekly Resources

Weekly Resources: Small Businesses have re-invented themselves during the pandemic

What have you changed in your small business during the pandemic?  If you didn’t have to make any changes, then you’re in a small minority it seems.

Over 90% of small business owners in the U.S. have made some type of change, and you can learn more about it in one of this week’s resources. Continue reading “Small Business Pivots During the Pandemic | Weekly Resources”

Social Media Engagement Changes During the Pandemic | Weekly Resources

Weekly Resources: Social Media Engagement Changes During the Pandemic

Our everyday lives and businesses have experienced major changes during the pandemic, and engagement on your social accounts has likely changed as well.

Sprout Social released a study based on their 20,000+ customers and you may find the results useful as you plan your social media and content strategy during COVID-19.

Continue reading “Social Media Engagement Changes During the Pandemic | Weekly Resources”

Building your Personal Brand in a Time of Crisis | Weekly Resources

Weekly Resources: Building your Personal Brand in a Time of Crisis

Businesses and entire industries are making changes and shifting priorities during the pandemic, and we all wonder how many changes will be long-term or permanent…

During times of uncertainty, it makes sense to work on things you can control. Building a personal brand for yourself is one of those things.

Learn more about why it’s a good idea to work on personal branding now, as well as communication tips, and Zoom updates in this week’s collection of resources for your small business.

Continue reading “Building your Personal Brand in a Time of Crisis | Weekly Resources”