Hashtags are very important on Instagram, and with several new options this year, you can now use hashtags in more places than just the caption of your post.
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
(1) Resource of the Week
(2) Other Must Read Articles from the Week
(3) Tips & Updates on Facebook & Its Owned Apps
(1) Resource of the Week
The 2018 Instagram Hashtag Guide—How to Use Them and Get Results | Hootsuite Blog
A few highlights from the article, with some notes from me:
New this year: People can follow Hashtags – so if you share good content and use the right hashtags, people who don’t follow you may see your posts (and then decide to follow you).
Don’t know what hashtags to use on your posts?
- Check out hashtags used by competitors, peers, and influencers
- Check out related Hashtags on any Hashtag page
- Use IG Search to find hashtags and check out their popularity
On the topic of using “popular” hashtags:
Use some popular hashtags (that relate to your post), but then include niche-specific and/or location specific hashtags to reach your target audience.
New this year: Use Hashtags in your Stories and Bio
You can place up to 10 hashtags in your Stories, but be careful about how many of them really relate to your content.
If you put hashtags in your Bio, it’s better if they’re brand-specific; otherwise, you’re just sending people to other users’ content.
Time-Saving Tip:
Save your “top” hashtags in a Note on your phone or through tools like the TailWind App, Evernote or Google docs for easy posting.
(2) Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
YouTube Analytics: The 15 Metrics That Actually Matter
How to Schedule Tweets to Maximize Reach and Engagement
5 Affordable Social Media Video Tools for Marketers
Reach vs. Impressions: What’s More Important to Track?
7 Instagram Story Ideas For Your Business
(3) Tips & Updates for Facebook & Its Owned Apps
News and updates for Facebook and its owned Apps are found in the weekly Note on our company page
Posted by League Computer Solutions, Inc. on Monday, July 9, 2018
This week’s Note includes:
- Resources for Instagram’s new IGTV video hub
- Updates to Facebook Stories
- Details on Facebook’s Ad Transparency (which works on ALL pages)
- And more…
That’s it for this edition of my Must-Reads post!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
