Which Social Media Channels See the Most ROI? | Weekly Resources
Which social media platform should you be focusing on to get the best return on investment (ROI)?
Get some helpful tips and the latest stats in this week’s top resources, then check out the other must-read articles collected in this post.
1. Which Social Media Channels See the Most ROI?
Hubspot blog
As a small business owner, you don’t want to waste your time and money on platforms that don’t give you a good return.
According to research, these are the top channels:
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- YouTube
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Like any advice or information on the “best” way to do something on social media, it also depends on where your ideal customers spend their time.
Most types of businesses will probably find some success on the top 2 here: Facebook and Instagram, but if you sell products instead of services, then LinkedIn may not be the third-best platform for your business.
Good advice from the article:
“No matter the social media channel, the best way to increase your ROI is by improving your consumer intelligence. Get to know your customers better than your family, and understand what they’re saying about your products, and where they’re discussing them.” Dan Seavers from Talkwalker
2. Rethinking the Customer Journey: A Strategy for Marketers
Social Media Examiner
Continuing with the topic of better understanding your customers, check out this article on going from a marketing funnel to a marketing hourglass strategy.
The traditional sales funnel is based on what the company or the business wants customers to do: lead them from that first introduction to their purchasing decision.
The new hourglass shape of the customer journey is organized around the behaviors customers want to do.
Here’s a good summary of the hourglass shape: “the larger end at the top when businesses are first introducing themselves to consumers for the Know, getting smaller around the middle as those consumers make the decision to purchase, and then getting wider again at the bottom as those purchasers refer the business to new consumers.”
3. Asking People for Their Birthdays [on Instagram]
In order to provide better protection for the youngest users on Instagram, we will be asked for our birthdays if not already provided.
4. LinkedIn will deactivate your Stories at the end of September
Entrepreneur magazine
Were you using the Stories feature on LinkedIn? If so, then, unfortunately, you’ll need to say goodbye to them by the end of this month.
I never tried them myself. Did you?
5. Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram
Social Media Today
If you’ve been trying to get your accounts verified on Facebook or Instagram, this article may help you have more success.
Weekly Inspiration
Action is the foundational key to all success. ~Pablo Picasso
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
