Social Media Usage Trends | Weekly Resources
Do you know what some of the latest trends in social media usage are right now? Well, the top resource of the week shares some interesting information that can help you plan an effective social media strategy for your business.
Check it out, along with some other helpful resources from the week.
Social Media Today
The platform App Annie has released an ‘Evolution of Social Apps’ report and this post on the Social Media blog highlights some top findings:
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- the rise of live-streaming
- the increasing focus on social commerce (in-App shopping)
- the growth of TikTok and Snapchat
- and more
Here’s a key takeaway: “Probably the biggest highlight of the report is the rise in consumer spending within social apps.”
Check out the article for more highlights plus a link to the full report.
2. 3 New Ways to Improve Your Facebook Group Engagement
Social Media Examiner
Facebook Groups continue to get more new features and maybe this is why:
“Groups are the future of organic engagement on Facebook.”
So if you have a Group or are thinking of starting one, you can pick up some good tips in this article.
3. Experiment: Do Reels Perform Better Than TikToks?
Hootsuite blog
Are you creating content for Instagram Reels and/or TikTok posts?
Check out the results of this experiment on which one gives better results.
Can you guess the outcome already?
4. Ray-Ban and Facebook introduce Ray-Ban Stories, first-generation smart glasses
Tech@Facebook blog
These new glasses will take photos and videos, allow you to listen to music and podcasts, and even allow you to take phone calls.
What do you think? Are they something you’d consider purchasing?
5. Communities: Talk about your thing with people who get you
Twitter Blog
Twitter is testing a new feature: Communities, which may be their competitor to Facebook Groups.
As Twitter describes them, Communities are “a way to easily find and connect with people who want to talk about the same things you do.”
When you join, you can Tweet directly to that Community instead of to all your followers. Only members in the same Community are able to reply and join the conversation.
But Communities will not be “private” as explained:
“Community pages and timelines are publicly available so anyone can read, Quote Tweet, and report Community Tweets.”
Weekly Inspiration
Work and Life are not separate spheres. They are integrated moments in life that happen throughout the day. ~Derric Yuh Ndim
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
