Engagement should be one of your top goals in social media marketing, as there are more and more platforms, with more and more content being shared. Building a better relationship through consistent social media engagement benefits your audience and your business.
Learn more in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business. What you’ll find in this weekly blog post:
- Resource of the Week
- Other Must Read Articles from the Week
- Tips & Updates on all-things Social Media
Resource of the Week
Social Media Engagement is the New Social Media Marketing: How To Do It Well | Buffer Blog
Are you making engagement one of your goals on social media sites? This article from the Buffer blog shares interesting statistics and insight on why it should be a top priority.
Facebook is using “meaningful engagement” as an important signal in their algorithm.
71% of Twitter users expect a response within an hour.
Instagram has shown much higher rates of engagement across a variety of industries, as shown in this statistic:
Average Engagement Rates across studied industries:
FB 0.16%
TW 0.046%
IG 1.73%
(from 2018 Social Media Industry Benchmark Report by Rival IQ)
Other Must Read Articles from the Week
Get tips, strategies, and insight to help your digital marketing strategy with some “must-read” resources!
Click on each article title to read more:
Building a brand strategy: Essentials for long-term success | Marketing Land
Influencer Marketing vs. Content Marketing: Which is Right for your Brand? | Small Business Trends
The Top 58 Most Popular Hashtags to Get Likes and Retweets on Twitter | HubSpot
When & How Often You Should Post on Each Social Network [Infographic] | Social Media Today
10 Facebook Event FAQs: Answers for Marketers | Social Media Examiner
Tips & Updates on all-things Social Media
Get some ideas for better social media engagement from the post on my company blog: 5 Quick Tips for Better Social Media Engagement
Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Sunday, June 10, 2018
Learn more about:
- News programs coming to Facebook Watch
- A “mention” tool for Instagram Stories
- Updates to using music in Facebook videos
- And more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
