Weekly Resources: Building your Personal Brand in a Time of Crisis
Businesses and entire industries are making changes and shifting priorities during the pandemic, and we all wonder how many changes will be long-term or permanent…
During times of uncertainty, it makes sense to work on things you can control. Building a personal brand for yourself is one of those things.
Learn more about why it’s a good idea to work on personal branding now, as well as communication tips, and Zoom updates in this week’s collection of resources for your small business.
Click on each title to see the article.
Five surprising ideas about building your personal brand in a time of crisis
by Mark Schaefer
If you have the time and are able to focus on building your personal
brand, this may be the perfect time for you.
Why? One reason Mark shares in his article:
“During this coronavirus crisis, our customers are expecting relevant and
helpful content more than ever. Content is the personal branding fuel. So
the timing of building a personal brand could not be better.”
Here’s another important point from the article:
“The real key to the personal brand is the underlying original, consistent
content.”
You can learn more about personal branding in Mark’s book KNOWN. Do you have a copy? I do, but confess I never found the time to read it.
I’ll be doing that now! Let me know if you will too.
How to Communicate with Your Customers During the COVID-19 Crisis
by Ann Smarty on Convince and Convert
A few good tips from the article include:
- Don’t pretend everything is normal
- Don’t keep marketing the same as before
- Use your social sites as a knowledge hub
“Keeping your customers informed is important but only if what you have to say is important to them.”
Zoom Releases New Update to Address Security Concerns
by Andrew Hutchinson on Social Media Today
Zoom has become one of the most popular multi-participant video streaming tools during the pandemic, but there have been some problems and security concerns.
The upcoming Zoom 5.0 will provide enhancements to protect users,
“…Zoom’s also adding improved access to its security controls, more
options for reporting problems, waiting rooms and meeting passwords by
default, and additional data control options.”
Weekly Inspiration:
“We all make choices, but in the end our choices make us.”
Andrew Ryan
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