Facebook Adds New Tools for Groups | Weekly Resources: Digital Marketing Must-Reads
Do you manage a Facebook Group now or want to do so in the future? A few updates this week can help Group owners grow their membership and better manage their groups.
Learn more about these updates, and check out the other helpful resources and updates I’ve found for you this week.
Social Media Today
Facebook Group Administrators can designate some members as “Group Experts”.
Facebook Page Managers who also run a Group can invite their most engaged Page followers to the Group with “automatic invites”.
2. How Does News Feed Work? Episode 3 of Let Me Explain Has Answers.
This helpful video explains how users see content on their News Feed. It’s a good refresher of Facebook’s algorithms and systems when planning your content strategy.
3. 6 Facebook Ads Updates To Be Excited About This Summer
Susie Marino, Business 2 Community
Check out these updates for advertising on Facebook and its owned platforms.
4. Keeping Instagram Safe and Secure (New Security Check-up Tool)
Instagram is adding this new tool for accounts that may have suspicious activity or have been hacked, plus this post shares some good tips for keeping your account secure.
5. Facebook releases live audio rooms and podcasts, Clubhouse competitor
Hootsuite
Have you noticed or tried Facebook’s new “live” audio rooms? Obviously, they are competing for the Clubhouse App and Facebook is adding podcasts to its platform as well.
I’ve tried out Clubhouse a few times, but haven’t spent much effort on it. I’m interested in hearing if you are using either Clubhouse or Facebook’s Audio Rooms.
Weekly Inspiration:
“The reason most people give up so fast is that they look at how far they still have to go, instead of how far they have come.” (author unknown)
Those are my must-read resources from the week. Let me know if you have any questions or comments on any of the topics.
If you’ve noticed, I am back to blogging after a significant break. I shared more about that in my blog post (read here).
Consistency is important when you’re using social media and blogging platforms for business, and obviously, I dropped that ball on the blogging goals.
While I continued to post on my social sites, the time needed to keep up with blogging each week was not doable with the changes taking place over the past 15 months.
But that’s also one of the great things about being in business for yourself: you can take time off or take a step back (as your finances allow), to focus on other aspects of your life.
And if you’ve followed me for a while, then you know that work-life balance has always been important to my approach in business. If you have a similar experience or any thoughts on the topic feel free to reach out.
As always, I appreciate your feedback. 🙂
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
