Facebook Ads vs. Instagram Ads: Which Give the Best Results? | Weekly Resources
Are you advertising on Facebook or Instagram? If you’re wondering which platform’s Ads are the best investment for your small business, check out a recent study below; plus get more news and updates on major social platforms.
I’ve also updated my list of Holiday Marketing Guides and Resources, so scroll down for that link too!
Social Insider blog
Which of these two platforms gives you the best advertising results? And what kinds of Ads will be worth the investment?
A few results from the study:
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- Facebook has the highest CTR (click-through-rate) of 3.06% (average) vs. Instagram’s average CTR of 0.68%
- Instagram Stories have the highest CTR on the platform: 0.76%
- Facebook NewsFeed has the highest CTR on the platform: 4.70%
Check out the study for more insights and tips to help your advertising budget and plans.
2. An update to dislikes on YouTube
YouTube blog
Wow, this is pretty big news on YouTube.
“The dislike count will be private across YouTube, but the dislike button will remain.”
It should certainly do something to discourage online trolls, but what do you think? Is it also a negative move that will prevent the best content from being at the top of people’s minds?
3. New Facebook Groups Features For Building Strong Communities
Search Engine Land
Quite a few new tools and features will be tested and rolled out to Facebook Group admins over the next year, according to Meta.
Learn more in the post and I’ll keep you updated as features rollout.
4. Introducing Pinterest TV, a fresh dose of live, original and shoppable creator shows
Beginning November 8, episodes will air Monday-Friday at 3PM PDT / 6PM EDT in the U.S. on iOS and Android.
You’ll see a TV icon in the upper left corner of the Pinterest app.
Have you watched any episodes yet?
5. Instagram Adds New Text-to-Speech and Voice Effect Options in Reels
Social Media Today
There are some new tools for users who create Reels in Instagram. The article from Social Media Today suggests these new features are an effort to make Reels appeal to TikTok users/creators.
So we’ll see how they catch on.
Holiday Marketing Guides: Updated this week!
The major platforms have released their holiday marketing guides so check them out (click here) and I’ll continue to update the list as I find more resources.
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
Need some help with your digital marketing or social media strategy? Set up a free consultation with me to discuss your business and some simple strategies to implement today!
