Should Instagram be your alternative to Facebook? Even before the data privacy scandal and #DeleteFacebook movement occurred, some significant changes were announced that may affect small business owners’ marketing efforts on this platform.
If you’ve noticed declining Reach on your Facebook business page, and less engagement from fans/followers, then adding Instagram to your marketing mix may be a good way to combat both of those problems.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business.
Take a look at some of the top finds from the week (my “must-reads”), along with any updates or tips from my company website LeagueComputers.com
Insightful Article from the week:
As Facebook Shifts, Instagram Emerges as a New Home for Brands
by: Ryan Holmes
Is this platform a good option for your small business as you feel the effects of recent Facebook changes?
Instagram is a “visual-first” platform, with a majority of its users being 30 and under. But even if you don’t feel like your business is geared toward visuals first or to this younger audience, you may want to consider this platform for a number of reasons mentioned in the article.
Quotable:
“Instagram’s ability to continually reinvent itself promises to pay off in the form of sustained user growth going forward.”
Reasons to Consider Instagram:
– Instagram is good at adapting and “devouring” other networks’ features
– Instagram embraces brand content, while Facebook recently limited it
– Instagram Ads are proving to be just as good as Facebook’s
– More tools for Instagram Business Accounts are coming
Have you tried Instagram for business yet? Have questions? Let me know and I’d be happy to answer them!
More Must-Read Posts of the Week:
Click on each article below to open a new window and read more…
Is Social Media a Waste of Time for Free Traffic? | Jeff Bullas
Why Written Content Is More Important Than Ever In 2018 | Marketing Insider Group
Why you need Outbound for Inbound Marketing! |Razor Social
How Much Does Social Media Influencer Marketing Cost? | Buffer blog
8 How to Determine the Best Influencer marketing Approach for Your Brand |Social Media Today
Marketing Quotes, Thoughts & Tips:
Your digital marketing strategy needs a communication plan:
- How will you monitor and respond to people on social media sites?
- Who will handle communication?
- What is your customer service policy?
Learn more about the 6 Things you Need in a Digital Marketing Strategy in this post on the company blog .
Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
Keep up with the latest news on Facebook and its owned platforms: Instagram and Messenger, with the weekly Note on our company page.
This week: We have more resources on the latest changes concerning Facebook data privacy, as well as a few updates to Instagram (including Ads in Stories and changes to their API for developers)
Posted by League Computer Solutions, Inc. on Sunday, April 8, 2018
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram 🙂
