Are visuals a big part of your digital marketing strategy? They should be! Studies show that including visuals in your content increases views and retention.
Learn more about visuals below in my collection of “must-read” resources this week.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business.
Take a look at some of the top finds, along with any updates or tips from my company site LeagueComputers.com
Resource of the Week
5 Reasons Why We Are Wired to Respond to Visual Marketing | Social Media Today
Quotable:
“People are wired to process and respond to visuals much faster than words. In fact, our brain processes visuals 60,000 times faster than text.”
From the Infographic by iscribblers.com
5 scientific reasons people are wired to respond to visual marketing:
- Our brain is made for visual processing
- Real photos capture attention
- Colors capture attention
- Our brain loves to be stimulated
- We can understand visual information in an instant
Which of the following are included in your visual marketing strategy?
- Photos
- Videos
- Live video
- Infographics
- Slideshares / Presentations
More Must-Reads of the Week:
Click on each article below to open a new window and read more…
What is the Cheapest Way to Advertise? | Small Biz Trends
Social Media Marketing Benchmarks: What Works & Where to Focus | Top Rank blog
The Bot Plan: Your Guide to Making Conversations Convert | Moz
LinkedIn Pulse: A Complete Guide (+ Examples) | Kissmetrics
Marketing Quotes, Thoughts & Tips
Quote of the week:
“How you think about your customers influences how you respond to them.” Marilyn Suttle
So true, right? Your frame of mind comes through during your customer communications and service. Social media sites have made customer service easier: are you optimizing the tools on each of your social profiles to help?
One tool on Facebook is its messaging system (and how you can automate parts of it). Learn more about using messages, and getting a “very responsive to messages” badge on your page in this blog post on the company site: How to get the Very Responsive to Messages badge on your Facebook Page
Thoughts & Tips from Terry: Diversify your Digital Marketing
We’ve seen some big changes and events occurring on major platforms so far this year (and it’s only April!):
- Facebook’s data privacy concerns and subsequent changes for users and businesses alike
- Twitter’s new terms-of-service: no more duplicate Tweets (which meant tools took away evergreen content queues)
- Instagram shuttering access to their API (sooner than expected), which meant quite a few Apps stopped working
So you may be wondering what this all will mean for digital marketers.
- Is Facebook marketing dead?
- Should you abandon Facebook or Twitter?
- What can you do to make your clients/prospects stay with you on your social media sites?
When it comes to digital marketing, don’t put all your eggs in one (social media) basket!
Don’t rely on only one social media platform in today’s digital world.
If Facebook marketing is working well for you, then continue to do it (while following any and all of their rules and terms-of-service).
But also take the time to research and use at least one other platform this year. Which one should you pick?
Choose one where your target audience spends their time.
So…do you know what your top 2 social media platforms are for reaching your target audience?
If not, it’s time to do some research!
Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page.
Posted by League Computer Solutions, Inc. on Sunday, April 15, 2018
This week’s Note includes:
– new rules/guidelines concerning data privacy from Facebook
– new features for Instagram, including “Nametags” (a clone of Snapchat QR codes)
– and more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
