Instagram Marketing Beyond Images | Weekly Resources: Digital Marketing Must-Reads
Does your Instagram marketing strategy include Reels, Shops, Highlights or Guides? If not, it may be time to consider expanding your use of business-friendly resources on the platform.
Learn more in this week’s top must-read resource, plus check out some other helpful links in this week’s post.
Social Media Examiner
If you’ve noticed a trend of new or expanded features on a platform where we originally just tried to find eye-catching photos, here is why:
“…Head of Instagram Adam Mosseri announced that Instagram is ‘no longer just a square photo-sharing app.’ He revealed the platform’s number-one goal is to entertain and it will be focusing on four key areas: creators, video, shopping, and messaging.”
You may be currently posting photos and short videos on Instagram’s Post Feed and Stories, but there are many more ways to reach and engage with your target audience.
This helpful resource shares 11 ways you can connect with your ideal customer on Instagram, and gives an overview on features such as:
- Instagram Highlights and Guides
- IGTV Video and Instagram Live
- Reels
- Shops on Instagram
- Instagram Ads
- And a few more…
This is a terrific resource to save as you are creating (or adjusting) your Instagram strategy.
But note that while 11 features are discussed, that is NOT a recommendation to try them all at once. Talk about instant overwhelm, right?
Instead, consider your audience, your available resources, and your budget. Then test 1 new feature at a time to determine what works best for your customers and your business.
2.Three Tips to Create Content That Helps Grow Your Business Using Facebook Business Suite
Facebook’s Business Suite is a tool that helps Page Owners manage their accounts (Facebook, Instagram, Messenger) from one central portal.
This week, Facebook shared three tips to assist you in creating and planning content:
(1) Plan ahead and save time
Schedule posts and stories, use the calendar feature to plan ahead.
(2) Post when your audience is most active
Use the Insights section of Business Suite to look at your audiences on Facebook and Instagram.
(3) Post content that’s valuable to your audience
Check on how your content is performing on the Home page, make adjustments after analyzing your Insights, Boost content that has performed well.
Messenger News from Facebook
Messenger shares details on 3 updates – a new Space Jam chat theme, an emoji search bar, and a recent reaction (your most-used reactions) feature.
You can also learn more about the new Soundmojis – an emoji that allows you to send short sound clips in Messenger through a link in the post.
4. Clubhouse Moves Out of Invite-Only Beta, Now Open to All Users
Social Media Today
If you’ve been waiting to try out the Clubhouse App, here is your chance as it opens up to all users.
Audio-only platforms have taken off (Twitter’s Spaces, Facebook’s new Audio features) and I’m curious if you’re using/liking any of them. Let me know!
5. TikTok Adds New Live-Stream Features, Including Live Guests and Q & A Panels
Social Media Today
A few new features were announced on TikTok this week, so check out the information on them from Social Media Today’s article.
Weekly Inspiration
“I believe the world is as we choose to view it. Simple as that. Our happiness is, in the end, up to us, and no one else.” J.D. Salinger
Digital Marketing Must-Reads: Resources for your small business
Each week I share a few top resources to help you keep up with changes on Facebook, Instagram, Twitter, Pinterest, and other major social media platforms.
Use these resources and trends to develop your digital marketing strategy and make adjustments as necessary, because the only thing constant in the digital marketing universe is…Change.
