Pinterest is rolling out a new profile for Business Accounts with some great new features! The new cover images lets you choose which Pins to highlight, and the monthly viewer count shares your “influence” on Pinterest with users.
Learn more about these new features in the Resource of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business.
Take a look at some of the top finds from the week (my “must-reads”), along with any updates or tips from my company website LeagueComputers.com
Resource of the Week
Pinterest redesigns business profile pages with monthly viewer counts | Marketing Land
Quotable:
“…the monthly viewer count that will be displayed directly under a business’s name on its page gives businesses — and the people who visit their page — a glimpse of how far their influence extends on the site.”
How this helps business accounts:
- Highlight your top Pins (content) with a customizable cover image:
Your content options are
- Latest Pins (most recent Pins you saved to your account
- Recent Activity (Pins people have saved from your website and account
- Pick a Board (Pins from any public board on your account)
- Show your influence to other users no matter what your Follower count
It can take a while to build up a large number of Followers, but on Pinterest, your content can end up being seen by many other users who choose not to follow you.
Displaying the “viewer count” right under your profile will let other users know that you’re sharing good content, and possibly entice them to engage with your Pins, follow you, follow your boards, or click through to your website.
Pro Tip: If you have a new account, create a Board that incorporates popular or trending content to quickly build up your monthly views.
For example, one of our newer Pinterest clients has less than 50 Followers but their monthly viewer count is 16,000!
More Must-Reads of the Week
Click on each article below to open a new window and read more…
The Current State of Social Media Algorithms [Infographic]
The Ultimate Guide to Google My Business
How to Turn Your Product Launch from Blah to Brilliant with this Checklist
The Future of Augmented Reality (Infographic)
Marketing Quotes, Thoughts & Tips
Quote of the week:
“Give them quality. That’s the best kind of advertising.”
Thoughts of the week:
With Pinterest’s newest updates, it’s important for you to understand the differences between a business and personal account on Pinterest, and one of our most popular posts on the company blog walks you through it.
Check it out and let me know if you have questions: A Business or Personal Account on Pinterest: Which one do you need?
Facebook News & Updates from the week
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page:
Posted by League Computer Solutions, Inc. on Sunday, April 29, 2018
This week’s Note includes:
- Facebook’s First Quarter Results
- A helpful Infographic explaining how to customize your User settings
- Instagram’s new Data Download option
- and more…
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
