Are you using GIFs or emojis in your social posts and messages? Even for businesses on social media, you may want to consider incorporating these visuals in your posting and response strategy.
Learn more about GIFs in the Article of the Week below.
Each week, I share helpful resources across my social profiles to help small business owners and solopreneurs keep up with social media marketing, and optimize it for their business.
Take a look at some of the top finds from the week (my “must-reads”), along with any updates or tips from my company website LeagueComputers.com
Resource of the Week
How to Make a GIF: The Complete Guide | Hootsuite
Quotable:
GIPHY, one of the web’s more popular GIF databases, claims to have over 300 million daily active users.
Tips:
This guide from Hootsuite shares several options and tools for either making your own GIFs or finding popular GIFs to use in your posts.
Also note that quite a few social platforms have GIFs built-in like: Facebook, Twitter, Messenger App, LinkedIn (and soon, LinkedIn messaging).
So it really is a pretty simple process to add this type of visual content to your social media strategy.
More Must-Reads of the Week:
Click on each article below to open a new window and read more…
How to Use Instagram Like a Beauty Brand
6 Top Marketing Challenges Solved by Influencer Content
7 Creative Ways to Boost Your Social Media Strategy
Developing Content for Your Mobile Audience
Marketing Quotes, Thoughts & Tips
Quote of the week:
“As always, the best marketing solves a customer problem.” Mack Collier
Focus on the problems your business’ products or services solve and create a digital marketing strategy that shares, explains, and highlights those solutions.
Thoughts & Tips from Terry: Keep Up with Trends on Top Platforms
We’re talking about diversifying your social media strategy this year, and not relying on only one platform. But it’s also important to keep up with trends and changes on platforms so you can optimize the features that are working right now.
For example, on Facebook, what’s working?
- Live Video and Video in general get very high reach and engagement
- A Facebook Group attached to your Page may be a more effective way to stay in touch with your target audience than simply relying on page posts
- Facebook Messenger is getting a lot of attention from platform developers, and you may find it a great tool to supplement external email communications with customers or prospects
What’s big on Instagram right now?
Stories!
After studying business accounts on the platform, Social Bakers found that Instagram Stories are big for organic reach for brands:
“For the brands analyzed, we can see that one-fifth of their Impressions are solely coming from Stories. This is actually a huge chunk – especially if you take into consideration that it’s purely organic – which is becoming harder and harder to achieve.”
Twitter Trends?
With the platform’s recent update to its terms of service, which states that users cannot share duplicate content to more than one account or even repeat content on one account, a “set it and forget it” approach is no longer the best strategy.
More “human to human” Tweets, using emojis / videos / Gifs in your Tweets, and taking advantage of the 280-character limit…are all suggestions for this platform now.
Pinterest?
A new profile is being rolled out to business accounts (another reason to create a business account on Pinterest), that will let you choose which Pins to put in a new Cover Image.
We’ll be paying more attention to optimizing Pins (content, size, frequency) to take advantage of this upcoming change.
Those are just a few platforms and trends – are there specific platforms you want to learn more about?
Let me know!
Facebook News & Updates from the week:
Facebook and its owned Apps get a completely separate post since there is always something new each week!
View the weekly Note on our company page.
Posted by League Computer Solutions, Inc. on Sunday, April 22, 2018
This week’s Note includes:
- Updated Privacy Tools and Settings
- New Terms for Business Tools
- New Video Monetization and Promotion Tools
- and more...
That’s it for this week!
What other topics are you interested in learning more about? Comment here or message me on Facebook or Instagram
